Coca-Cola NE Headquarters Brand Experience
Coke Northern New England
Coca-Cola Northern New England engaged Image 4 to create a Brand Presentation that captured their corporate culture and highlighted the legacy of one of the nation's oldest bottlers and distributors.
Project Overview
Coca-Cola Northern New England embodies a lively and refreshing spirit. Following their move to a new headquarters, they tasked Image 4 with creating a comprehensive Brand Environment that mirrored their culture. To start, we conducted a Brand Dive to understand the energetic qualities that make this company an enjoyable workplace. Values such as community, sustainability, corporate responsibility, and a connection to Brand history are key aspects of Coke’s Authentic Brand.
Our graphic design team experimented with concepts related to bubbles, translucency, color, and texture to curate a collection of graphic treatments. The Industrial design team developed signage using Coca-Cola bottle caps as mounting hardware, paired with a translucent, bubble-glass backdrop. Meanwhile, our content team generated a series of creative and brand-consistent names for conference rooms, offices, and other spaces throughout the building.
Logos and images were intentionally aged and weathered to represent the evolution from their inception in the 1880s to the modern logo design. Notable artifacts, such as the classic Coke icebox, were strategically placed around the premises. This theme extended to the production area, where a spiral staircase was designed to evoke the sensation of peeling away a Coke bottle label from within—allowing visitors to truly experience the brand as they ascend. Signs and banners marking production areas harmoniously aligned with the overarching theme of having fun at work. Coca-Cola is thrilled with the outcome of the project!