Building an Out-of-this-World Brand Identity
**Shaping the Future of Gaming**
When Beamable partnered with Ideometry, they had already established a notable presence in the gaming sector. However, their branding and online image did not align with their progressive vision and innovative approach.
**Brand Identity and Messaging**
Ideometry collaborated closely with the Beamable team to thoroughly understand their core values, mission, and target audience. Leveraging these insights, we developed a compelling brand identity that showcased Beamable's innovation and technical prowess. This process involved creating an eye-catching logo, a vibrant color scheme, and impactful typography. Furthermore, we worked alongside their team to refine their messaging and positioning by emphasizing key differentiators, desired outcomes, and target personas to sharpen the platform's value propositions.
**Custom Illustrations and Iconography**
To support Beamable's forward-looking narrative, Ideometry created custom illustrations that conveyed themes of futuristic exploration. These visuals added a distinct and engaging element to all brand components. Additionally, our custom iconography, inspired by in-game assets, contributed a creative touch and improved user experience.
**Website Design and WordPress Development**
Ideometry’s web development team brought Beamable’s refreshed brand to life with a modern, user-friendly website. Featuring clear product displays and easy navigation, users can now browse seamlessly on any device. By utilizing WordPress and focusing on a user-centered design, we have set the stage for easy updates and future growth.
Read the complete case study on our website.