Identity
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Overview
$10,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
10 - 49
Employees
1998
Year Founded
ABOUT IDENTITY
LEAVE A MARK
Identity is a national public relations, marketing, and creative agency dedicated to meeting high expectations. By rapidly mobilizing, employing innovative thinking, and delivering top-notch PR advice at every stage, we assist both consumer and B2B companies in making a significant impact.
Over 100 businesses from various industries rely on us to manage and implement their comprehensive communications strategies. Our approach links reputation with revenue by incorporating contemporary PR strategies into all communication channels, which fosters greater trust and exceptional visibility. We amplify communications with major campaign-style moments to maintain strong attention. Our clients include Hudsonville Ice Cream, Motown Museum, Detroit Symphony Orchestra, Gleaners, Olga’s Kitchen, JLL Retail, Easton Town Center, Spartan Investment Group, Aimbridge, DENSO, and others.
Identity has received over 50 national awards and nominations for our impactful work, expert PR guidance, and agency culture, including accolades for Best Crisis Management Campaign, PR Campaign of the Year, and Rebranding Campaign of the Year. Recognized as a member of the PRNews Agency Elite Top 120 and a finalist for the PRNews Platinum Awards and Ragan’s PR Daily Awards Agency of the Year, Identity is based in Detroit, with additional offices in Chicago and Tampa.
Languages Spoken
English
HIGHLIGHTS
$10,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
10 - 49
Employees
1998
Year Founded
Services
Focus
Industries
Clients
Services Provided
25% Social Media Marketing
10% Influencer Marketing
15% Digital Strategy
50% Graphic Design
About the Team
OUR STORY
Founded in 1998, Identity pioneered modern public relations by integrating in-house creative and social media services early on, establishing itself as Detroit's first agency to do so. Initially serving national clients across major U.S. markets, the firm later expanded locally, collaborating with prominent Detroit and Michigan organizations across consumer, B2B, and nonprofit sectors. Today, Identity manages over 100 active global engagements spanning more than a dozen industries, backed by nearly 40 specialists in strategic communications, media relations, crisis management, and digital marketing. With a focus on rapid mobilization, creative thinking, and expert counsel, Identity customizes communications programs for a wide range of clients, from Fortune 100 companies to entrepreneurial startups. Their proven approach, the Identity Way, emphasizes impactful work, trusted
Projects & Clients
Project Size & Rate
Minimum Project Size
$10,000+
Average Hourly Rate
$50 - $99/hr