Identity

Identity is a national public relations, marketing, and creative agency dedicated to meeting high expectations. By rapidly mobilizing, employing innovative thinking, and delivering top-notch PR advice at every stage, we assist both consumer and B2B companies in making a significant impact. Over 100 businesses from various industries rely on us to manage and implement their comprehensive communications strategies. Our approach links reputation with revenue by incorporating contemporary PR strategies into all communication channels, which fosters greater trust and exceptional visibility. We amplify communications with major campaign-style moments to maintain strong attention. Our clients include Hudsonville Ice Cream, Motown Museum, Detroit Symphony Orchestra, Gleaners, Olga’s Kitchen, JLL Retail, Easton Town Center, Spartan Investment Group, Aimbridge, DENSO, and others. Identity has received over 50 national awards and nominations for our impactful work, expert PR guidance, and agency culture, including accolades for Best Crisis Management Campaign, PR Campaign of the Year, and Rebranding Campaign of the Year. Recognized as a member of the PRNews Agency Elite Top 120 and a finalist for the PRNews Platinum Awards and Ragan’s PR Daily Awards Agency of the Year, Identity is based in Detroit, with additional offices in Chicago and Tampa.