Idea Booth is a creative think tank founded by alumni and faculty from the University of Chicago Booth School of Business. By fostering collaboration, we leverage the combined expertise of the university and its graduates. Our team is a distinctive blend of strategists, creatives, innovators, programmers, and business analysts dedicated to crafting impactful brand experiences that yield business outcomes. While we provide services like Brand Development, Strategic Planning, Media, and Creative Services across various marketing fields—similar to many marketing agencies—our approach is unique. We focus on consumer insights and brand innovation, distinguishing ourselves from typical creative agencies or research firms. Our digital and interactive knowledge goes beyond that of just a digital agency, and although we excel in social, influencer, and experiential marketing, we are not merely a word-of-mouth operation.