ID - Digital Consulting

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Overview

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2020

Year Founded

ABOUT ID - DIGITAL CONSULTING

We help businesses unlock their full potential

We are a team of highly proficient digital professionals from diverse fields. Our extensive experience across various industries enables us to devise a comprehensive 360° digital strategy tailored specifically to your business requirements, addressing all digital marketing challenges. Our offerings cover the complete digital landscape, including SEO, data collection, analysis, social media, PPC, and reporting. We pride ourselves on being agile, highly skilled, and technically proficient, delivering measurable outcomes while maintaining full transparency and accountability. Leveraging our unique expertise in digital technology, we implement a high degree of automation. Our primary goal is to provide maximum value to our clients by optimizing service costs. Honesty and objectivity are fundamental principles of our approach, as we are wholly committed to driving our clients' success.

Languages Spoken

EnglishBulgarian

HIGHLIGHTS

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2020

Year Founded

Services

Focus

Industries

Clients

Services Provided

7% Pay Per Click

5% Content Marketing Strategy

5% Social Media Marketing

7% Performance Marketing

7% Search Engine Optimization (SEO)

3% Email Marketing & Automation

33% Google Ads Management

33% Market Research & Competitive Intelligence

About the Team

OUR STORY

Our company thrives on a deep passion for data and technology, blending over two decades of expertise in digital marketing, corporate business development, and digital media entrepreneurship. Our team consists of seasoned specialists skilled in SEO, SEM, digital advertising, and large-scale data collection, adept at handling complex projects across diverse industries including media, finance, eCommerce, and services. Founded by a pioneering entrepreneur who expanded Bulgaria's largest digital media company, we emphasize campaign optimization, automation, and insightful measurement to drive tangible business outcomes. Our dedicated professionals, with backgrounds ranging from strategic marketing to graphic design, collaborate to deliver innovative, data-driven solutions tailored to each market's unique needs, ensuring impactful digital presence and sustainable growth for our clients.

Portfolio

Case Study: 83% increase in revenue for eCommerce

Zoo Group Stefanov

Zoo Group Stefanov is a prominent pet store chain in Bulgaria, holding an 18% market share as of 2021. With a robust offline business and a successful e-commerce platform, they had significant potential to enhance their online presence and boost sales. This is where ID Digital Consulting came in. At the beginning of our collaboration, we assessed the weaknesses in their existing advertising performance and identified opportunities for improvement. The project also posed several challenges. Our strategy focused on creating a sustainable and scalable Google Ads account designed to enhance performance over time by accumulating more data. The actions we executed led to the following results: a 36% increase in return on investment due to better allocation of advertising funds, an additional 79% in transactions (over 9,328), an 83% growth in revenue, and a 90% rise in users within a competitive market (an increase of 134,441 users).

Tyre Shop more than 61% increase in clicks

Primex

Primex is one of the top chains of tire importers and service shops in Bulgaria, with outlets in the largest cities across the nation. They have a strong presence in the country and provide essential services, but due to the highly competitive nature of the industry, they sought to enhance their online visibility. IDC's objectives for improving Primex's online presence included increasing clicks, impressions, click-through rates (CTR), and achieving high rankings in search engine results pages (SERP). The project faced challenges such as intense industry competition, the inherently seasonal nature of the business, the large scale of the project with many moving parts, and the need to boost search rankings in key categories to elevate Primex’s visibility and differentiate it from competitors. A brief summary of the results achieved includes a 100% increase in clicks for important search queries related to business performance, a 70% rise in impressions, an average ranking within the top three positions on SERP for key performance queries, and significant increases in both non-branded and branded organic traffic. Overall, there was a notable uptick in clicks and impressions compared to previous periods, as well as improved rankings for vital search queries. To enhance the website's competitiveness, the following solutions were implemented: a comprehensive audit and analysis of the website, development of a specific action plan with Key Performance Indicators (KPIs) and forecasts, technical SEO enhancements, restructuring, optimization of title tags and meta descriptions for category and filter pages, creation of new optimized and engaging on-page content, optimization of category pages, keyword optimization, and link building. As a result of these efforts, we observed a more than 61% increase in clicks and over a 50% rise in impressions year-over-year for the same period.

More than 300% increase in impressions for GBP

Econt

Maintaining accurate and current information in a Google Business Profile is essential for enhancing a brand's organic visibility and ensuring it is perceived correctly. Images play a vital role in how a brand is showcased. For businesses with multiple locations, manually updating information can be time-consuming and error-prone. We automated the updating process for over 2,500 images across more than 550 stores, resulting in a substantial increase in brand image impressions. This led to over a 300% rise in image views within just a few days, translating to hundreds of thousands of additional views daily, as illustrated in the graph. We enhanced the brand's image while providing customers with access to professionally relevant photos. CASE STUDY Our initial step involved a thorough analysis of the existing situation. A key issue we identified was the absence of pertinent images— the client's profile was dependent on user-uploaded photos and lacked visuals that accurately represented the brand and its services. This not only negatively impacted brand perception but also limited organic visibility and resulted in fewer impressions than their rivals (Google My Business offers a tool for comparing your business's impressions with those of competitors). For the complete case study, visit our blog: https://idconsult.bg/how-we-generated-more-than-300-increase-in-impressions-in-google-my-business-of-a-client-with-over-550-stores/

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"ID - Digital Consulting delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet. Reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Pay Per Click

Content Marketing Strategy

Social Media Marketing

Performance Marketing

Search Engine Optimization (SEO)

Email Marketing & Automation

Google Ads Management

Market Research & Competitive Intelligence

Locations

Headquarters

g.k. Iztok, "Anton P. Chehov" St 74, fl.6

Sofia, Sofia, Bulgaria 1113

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