icepop

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2017

Year Founded

ABOUT ICEPOP

We help great products & companies grow right.

icepop is a comprehensive digital marketing agency that assists brands in enhancing their visibility, boosting conversions, and refining their online presence across Google, Instagram, Facebook, TikTok, and email platforms.

Tech Stack

ShopifyWordPressGoogle Adwords

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2017

Year Founded

Services

Focus

Industries

Clients

Services Provided+2 Services

13% Search Engine Optimization (SEO)

15% Social Media Marketing

10% Email Marketing & Automation

8% Conversion Rate Optimization (CRO)

4% Digital Strategy

2% Mobile & App Marketing

17% Google Ads Management

22% Meta Ads Management (Facebook & Instagram)

About the Team

OUR STORY

Icepop distinguishes itself by treating client businesses as their own, consistently delivering projects ahead of schedule and maintaining exceptional responsiveness. Their team promptly addresses inquiries, usually within hours, and ensures clients stay informed with regular updates. Demonstrating remarkable flexibility, Icepop swiftly adapts strategies in response to market shifts without losing momentum. They uniquely combine proactive recommendations with openness to client feedback, fostering a partnership that feels like an integrated extension of the client's team. This collaborative and results-oriented approach enables a smooth and effective process, greatly benefiting the businesses they support.

Portfolio

SEO + Social Media Marketing for OPEN

OPEN

**Background**: Established in 2018, Open provides immersive experiences in breathwork, meditation, and yoga. By integrating science with spirituality, Open offers a transformative body-mind experience curated by experts in neurobiology, mindfulness, and fitness. Featuring a team of esteemed instructors and an expanding digital presence, Open equips users with high-quality resources for mental and physical wellness. These resources can be accessed via its mobile app, website, and in-person at its studio in Los Angeles. **Results**: Icepop’s collaborative and metrics-driven strategy led to significant enhancements for Open: - **Ad Spend Efficiency**: By increasing advertising expenditure by 79% year-over-year during peak months (December and January), Open realized outstanding results. The customer acquisition cost (CAC) decreased by 76%, while trials grew dramatically by 661%, highlighting the effectiveness of strategic budget allocation during high-demand periods. - **Organic Performance Boost**: In just 12 months, Open saw impressive growth in organic visibility, with - Impressions rising by 429% - Clicks increasing by 444% - Click-through rate (CTR) improving by 3% Keyword rankings significantly improved due to keyword optimization and content creation, placing Open in the desirable first and second positions for key terms such as: Meditation on demand, Mindfulness studio, Meditation Venice Beach, Breathwork Venice, and Guided meditation classes.

SEO for Tumble Washable Rugs

Tumble

Issue: We first connected with the Tumble team in September 2022, when their site's overall organic search impressions were minimal and not significantly impacting their business. The Tumble owners aimed to create a strategy to boost both the percentage of site traffic and revenue through organic search by employing search engine optimization (SEO). Concerned that their existing agency and strategy were not yielding results, they engaged icepop to revamp their approach. Solution: To tackle this issue, we employed a comprehensive strategy to enhance Tumble's website SEO. Following a thorough audit, icepop identified several key deficiencies, including insufficient adherence to technical SEO best practices, non-optimized collection pages for keywords, and lackluster blog posts. We crafted a detailed strategy that utilized essential keyword research to effectively integrate these SEO elements into Tumble's site. Results: The implementation of this strategy produced remarkable outcomes. Overall, the site’s organic impressions surged by 17 times (excluding branded searches) since Tumble began working with icepop, while the total number of organic clicks to the site skyrocketed nearly 60 times (also excluding branded searches). Consequently, Tumble experienced an increase in organic traffic as a percentage of total site visitors, rising from 9% to 11%.

SEO + PPC for Nabati Law

Nabati Law

Issues Before Nabati Law partnered with icepop, they had been struggling with many problems caused by a previous marketing agency that hindered their traffic and lead generation. Among these issues were: the agency had created three separate Google Search Console properties for the website, none of which included a sitemap or were gathering any data. Furthermore, NabatiLaw.com did not utilize the HTTPs:// protocol, making it difficult to establish trust with potential clients and adversely affecting their search engine rankings. The website was also plagued with numerous broken URLs and absent redirects, leading to a poor user experience. Results Since icepop took charge, Nabati Law has seen a surge in organic traffic, growing from just 1.36k impressions in the months prior to their engagement with us to nearly 26.4k. They are now averaging 40 new leads each month from organic searches. Our efforts in local SEO and Google My Business optimization have produced remarkable outcomes. Nabati Law's Google Business Profile views have skyrocketed by 377%, with 1,674 views in the last three months compared to just 351 in the previous three months. These figures indicate that Nabati Law's GMB listing is ranking better in search results, drawing in more potential clients.

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