HY.AM STUDIOS

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2017

Year Founded

ABOUT HY.AM STUDIOS

Brands and experiences that shape the now.

We are HY.AM STUDIOS, a creative agency located in Berlin. We collaborate with everyone from start-ups to global corporations, acting as the strategic and creative ally for brands that are redefining luxury, lifestyle, and technology. Our fundamental mission is to support ambitious founders and businesses in developing compelling brands and experiences that boost their growth and influence on culture. Let’s work together to achieve remarkable things.

Tech Stack

NodeJSReactReact NativeGatsbyJSNextJS

Languages Spoken

EnglishGerman

HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2017

Year Founded

Services

Focus

Industries

Clients

Services Provided

18% Product UX Strategy

7% UX Research & Usability Testing

15% Brand Identity Design

10% Brand Refresh & Rebranding

10% Social Media Marketing

10% Digital Strategy

5% Influencer Marketing

25% E-Commerce Development

About the Team

OUR STORY

Founded in 2020 by Oliver Bronner and Mischa Bitten, HY.AM STUDIOS is a visionary full-service creative agency that seamlessly blends culture, communication, and technology to build compelling brand identities and experiences. With a global perspective and deep insight into lifestyle, fashion, beauty, and sports sectors, the studio crafts strategic campaigns and events that authentically connect brands like Hugo Boss, Adidas, and Bumble with contemporary culture. Embracing both emerging talents and established icons, HY.AM STUDIOS combines data-driven intelligence with bold creativity to guide brands into new frontiers while honoring their heritage. Inspired by the innovative spirit and collaboration fostered by its founders, the agency delivers end-to-end solutions that engage audiences, nurture communities, and drive meaningful growth through tailored digital strategies and experiential design.

Portfolio

Nike – All football everything

Nike Germany

**Introduction** To promote their new Champion League away kits in the German market, Nike, a global sports brand, partnered with 11Teamsports, one of the largest football retailers in Germany. They aimed to reach millennials who are passionate about football. Through our innovative, mobile-focused micro-site, we helped both brands meet their objectives. **Approach** We aimed to position football as a significant cultural phenomenon. After thorough research and brainstorming, we identified three key themes—time, space, and lifestyle—to explore different design possibilities. Ultimately, we chose “lifestyle” as it effectively framed football as a daily topic, encompassing community, pop culture, and street style beyond just sports. **Solution** We then created a cohesive narrative using a combination of images, videos, and text. Over four weeks of close collaboration with the marketing teams from both brands, we designed an engaging shopping experience for the campaign. **Impact** This campaign motivated thousands of football fans to express their personal style, while also boosting company sales and increasing visibility for local celebrities.

Hugo Boss – Be your own Boss

Hugo Boss – BOSS

**Introduction** For HUGO BOSS's bold, comprehensive brand refresh initiative, #BeYourOwnBOSS, we created all the creative materials for social media and performance marketing. **Approach** This campaign, which is the largest investment ever made by the company in its brand, featured over 200 top talents from around the globe and required a focused effort. Our committed brand and marketing team collaborated tirelessly with the HUGO BOSS marketing team to relaunch BOSS in a striking manner. **Solution** The objective of the #BeYourOwnBOSS campaign was to establish a new, genuine global brand identity for the company’s upcoming era. Utilizing cinematic videos and images of the campaign’s impressive cast, we developed an inspirational promotional narrative based on the brand’s principles of individuality and confidence. **Impact** Achieving record-breaking results, the BOSS refresh campaign generated billions of impressions on social media and significantly increased awareness of the new brand image among a younger demographic. In the first quarter following the refresh, HUGO BOSS also reported unprecedented sales figures.

Casper – A better night’s sleep

Casper

## Introduction Casper, an American mattress manufacturer and innovator in bed-in-a-box products, made its debut in the French market in 2017. Shortly after launching and running several advertising campaigns, the company sought a new approach to enhance local brand visibility. Lacking internal resources, they turned to us for assistance with their inaugural major out-of-home (OOH) campaign in France. ## Approach Through comprehensive research into the national audience's sleeping behaviors, we gained valuable insights into consumer habits and the broader market. ## Solution We crafted a lighthearted and engaging OOH campaign for the Paris Metro, utilizing clever wordplay and witty French expressions centered around sleep. Our goal was to capture the interest of the city's commuters and reach a wide-ranging audience. ## Impact The campaign proved successful both in its initial environment and online, greatly enhancing brand awareness for Casper and resulting in a notable increase in sales.

12 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

"HY.AM STUDIOS delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Product UX Strategy

UX Research & Usability Testing

Brand Identity Design

Brand Refresh & Rebranding

Social Media Marketing

Digital Strategy

Influencer Marketing

E-Commerce Development

Industry Recognitions

Reasons to Move to Berlin

View source

Locations

Headquarters

Schönhauser Allee 149

Berlin, Berlin, Germany 10435

+493026565656

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