Humo Rojo

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Overview

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2008

Year Founded

ABOUT HUMO ROJO

Agencia Crossmedia (ATL+BTL+Digital)

An independent cross-media agency based in Argentina, serving clients in Asunción, Mexico, and Santiago. We value strategy and creative concepts, and we're prepared to bring them to life.

Languages Spoken

EnglishSpanish

HIGHLIGHTS

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2008

Year Founded

Services

Focus

Industries

Clients

Services Provided

30% Content Marketing Strategy

20% Other Digital Marketing

50% Generative AI

Portfolio

Whirlpool Campaign | Innovating with every wash

Whirlpool

Whirlpool has launched a new extensive campaign in collaboration with Humo Rojo. This creative initiative includes TV advertisements, a digital approach, and incentives such as influencer partnerships, social media content, and paid digital media, along with other communication efforts to promote the new range of Whirlpool washing machines and dryers. "We commend bold brands that, regardless of the circumstances, continue to invest in building their brand with products that fulfill their promises. This campaign highlights the creative and strategic capabilities of the agency and Whirlpool, a client that embraces these values," stated Tata Varela, Founder and CEO of Humo Rojo. "The laundry category is fiercely competitive, and at Whirlpool, we aim not only to innovate our products but also to share our story in a fresh way. Our client-focused strategy pushes us to create a cross-media campaign that informs customers and potential brand advocates about what we offer in terms of product development and solutions. We take pride in this unique initiative in Latin America," remarked Alejandra Gonzalez, Brand Manager at Whirlpool. The agency approached the campaign strategically, considering the consumer journey, their challenges, and motivations, while integrating these with Whirlpool's functional innovations and emotional value proposition in the market.

Nidera Seeds - #SerdeCampo

Unknown

Humo Rojo ha confirmado una relación de tres años con Nidera Semillas, desarrollando un anuncio que refuerza la posición del semillero en el sector agroindustrial. Tata Varela, Gerente General y fundador de Humo Rojo, destacó: “Al principio, nos dijeron que trabajar en el agro sería aburrido, pero colaborar con Nidera Semillas no solo es entretenido, sino que también nos brinda constantes desafíos creativos y estratégicos. Este comercial refleja la madurez de nuestra agencia en este sector y el potencial de nuestro equipo comprometido.” El anuncio se difundirá en medios tradicionales y digitales y formará parte del contenido en las redes sociales de la marca, comunicando el ADN de los productos y servicios de Nidera, con énfasis en la cercanía con los productores, la adopción de herramientas innovadoras para el campo y el rendimiento de los materiales que la empresa ofrece. Marina Pereyra Iraola, Responsable de Comunicaciones de Nidera Semillas, expresó: “Estamos orgullosos del anuncio, ya que no solo refleja el espíritu de Nidera Semillas, sino que también en este trayecto junto a Humo Rojo hemos encontrado un socio que comprende nuestra marca, la industria agrícola y a los productores, creando ideas efectivas.” Joaquín Fernández, socio y DGC de la agencia, añadió que “en la industria agroindustrial existe una intensa competencia por incorporar herramientas innovadoras y tecnológicas. Sin embargo, la identidad sigue siendo esencial para los productores, por lo que queremos presentar a Nidera como una marca accesible que resalta el origen y la esencia de los protagonistas en este vasto negocio.”

Fly to outstanding nature everyday

Puerto Madryn

Aerolíneas Argentinas offers six direct flights each week to Planet Madryn, making your journey quick and easy. Upon arrival, you'll be captivated by the stunning beauty and enchantment of Puerto Madryn, which feels almost dreamlike. You can explore the breathtaking nature, immerse yourself in local culture, savor delicious cuisine, and engage in the remarkable activities available in Madryn. It's the perfect destination to experience the spectacular wonders of Argentinian Patagonia.

21 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$10,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$10,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"Humo Rojo delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet. Reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Content Marketing Strategy

Other Digital Marketing

Generative AI

Industry Recognitions

Premio Eikon

View source

Lapiz de Oro Radio 2020

View source

Locations

Headquarters

Vuelta de Obligado 4462 3 D

Nunez, Argentina C1429

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Portfolio

Whirlpool Campaign | Innovating with every wash

Whirlpool

Nidera Seeds - #SerdeCampo

Unknown

Fly to outstanding nature everyday

Puerto Madryn

21 more projects