Chanel
The Objective: Over two years, our team enhanced the brand's annual review, which is essential for effectively showcasing the range and quality of Chanel's marketing efforts to key internal stakeholders, with an emphasis on clarity and aesthetics. The Task: We gathered a wide array of marketing materials, including social media content, new store promotions, print advertisements, digital assets, and invitations. We refined all materials, creating custom 3D mockups, applying visual treatments, framing for various devices, and editing video content. This effort led to a collection of graphic bumpers for each type of project, which we organized into a cohesive sequence to highlight the extensive and diverse marketing activities throughout the financial year. The Outcomes: In the first year, we produced a three-minute video, and in the second year, we created a main video along with separate cutdowns for various marketing segments. Each year, these videos were shared with the global team to aid in budget planning for the following financial year.