Founded in 2017 in Cape Town, South Africa, How Might We is a pioneering UX research firm dedicated to enhancing user experiences globally. Initially offering a broad range of services from UX strategy to digital transformation, they have honed their focus on user research—the cornerstone of effective UX design. Their team, led by diverse experts with backgrounds in design, technology, and operations, conducts extensive interviews and usability tests across industries like finance and healthcare. Committed to human-centered design, they utilize deep understanding and design thinking methodologies to provide actionable insights that help companies create products and services that resonate with users, bridging the gap between user needs and business objectives with professionalism and empathy.