Meta ADS Performance Marketing for Legal B2C
Supreme Solutions — Legalization Services for Foreigners in Poland
Location: Poland
Total Advertising Budget: 2,500,000 PLN (approximately 695,000 USD)
Total Paid Leads Generated: Around 87,000
Organic Leads Generated: Approximately 32,000
The client came to us facing a growth challenge; their business had reached a limit and was unable to generate more high-quality inbound leads from potential clients. New consultations were stagnant, and existing acquisition channels were fully utilized. We addressed this by creating a multi-channel advertising strategy across Meta and TikTok, employing a distinctive technical approach to target a specific audience, incorporating various content formats to build trust, and establishing an organic lead funnel through WhatsApp.
Before our intervention: baseline revenue
After our efforts: revenue increased by 5.3 times, cost per acquisition (CPA) decreased by 30%, and the company became one of the top three firms in Poland.
What we implemented:
- More than 150 creative assets, featuring direct-response advertisements, educational content, and video testimonials from actual clients.
- Innovative targeting strategies aimed at a specific multinational audience (migrants from India, Pakistan, the Philippines, and Nepal).
- A unique sales funnel that encouraged organic traffic through WhatsApp.
- English-language advertisements serving as a universal communication tool for the entire target market.
- High ad frequency (7-8 impressions per user) used as a trust-building strategy instead of a concern.