More Cravings - Mobile Apps
More Cravings by Marriott
**Summary:** More Cravings has conducted thorough consumer research, which, along with data from their existing website, has led to the decision to create a Mobile App aimed at improving User Experience and maintaining customer engagement with More Cravings' offerings.
**Concept:** With the new App serving as a crucial platform for interacting with users and promoting offers, we used insights from our comprehensive design thinking sessions to pinpoint essential features, contemporary UI trends, and best practices. This approach ensures simplified navigation, easy signup, and a user-friendly flow throughout the App.
**Implementation:** In collaboration with a development partner, we designed and created a top-tier mobile App that effectively meets Marriott’s need to keep customers engaged and returning to explore More Cravings' offerings. Beyond UI and UX, we also provided guidance during the App development to ensure the project was completed on schedule.
**Key Achievements:**
- Modern and Attractive Design
- Various Browsing Options
- "Shake Me" Feature
- Usable Vouchers and Discounts
- Quick Project Completion