Houdini

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Overview

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2001

Year Founded

ABOUT HOUDINI

Brand, Strategy & Design Agency

At Houdini, we collaborate with founders and dynamic startup teams to align clarity, strategy, and creativity seamlessly. After years of shaping brands for leading global companies, we now apply that same dedication to the rapidly evolving landscape of startups creating what’s next. We combine business-focused strategic thinking, deep brand insight, and creativity, with brand being our primary focus—encompassing everything from its underlying strategy to its expression, storytelling, and experience. We function with the flexibility of an independent studio while benefiting from our experience across LATAM, the UK, and Europe. Our work merges strategic depth with creative precision, guiding brands in transforming their messaging into how they look, behave, and perform.

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2001

Year Founded

Services

Focus

Industries

Clients

Services Provided

18% Brand Identity Design

13% Brand Guidelines Development

7% Pitch Deck & Presentation Design

7% Marketing Collateral Design

5% Graphic Design

50% Digital Strategy

About the Team

OUR STORY

Our Narrative Houdini was established by Sergio Terry with the aim of applying the standards of major brands to early-stage entrepreneurs. Currently, Mónica González enhances the Agency by merging creative agency insights with the practicalities of startup implementation. Collaborating with a diverse team of designers, developers, and creators from around the globe, they transform clarity and strategy into identities, systems, and expressions that assist founders in growing purposefully.

TEAM PHOTOS

Portfolio

Product Lifting and Growth transformation planning

Lewis Hatchett

Lewis Hatchett had established a solid reputation as a former professional athlete turned mental performance coach, but his brand lacked the necessary structure for growth. In a market saturated with generic mindset advice, he possessed trust and talent but lacked a unique approach, cohesive offerings, and a consistent sales funnel. Our evaluation revealed a significant shift in the mental performance field: athletes are now more focused on frameworks than on motivation. Lewis’ distinct advantage lies in his combination of emotional intelligence and performance discipline, creating a unique niche that balances science, grind culture, and mindfulness. This realization presented a strategic opportunity to position him as the coach who connects human truths with athletic discipline, supported by a proprietary, teachable system. We crafted a new strategic direction: performance rooted in emotional intelligence. This formed the basis for a fresh brand narrative, product ecosystem, and business model. We introduced The MindStrong Method™, a dual approach that integrates emotional clarity with disciplined athletic practices, organized into a four-stage framework (Awareness → Planning → Action → Reflection). We clarified his strategic role as assisting athletes in mastering their mindset so they can excel in their sport. This method brought clarity to the entire brand, including messaging, tone, content structure, and value propositions for both athletes and coaches. Our execution encompassed a complete strategic infrastructure (territory, canvas models, perceptual mapping), the development of scalable tools (At My Best, Inner Opponent/Fan, Reset Rituals, Pre-performance Protocol), and a broad product ecosystem that included free content, an app, an online course, a mentorship cohort, and one-on-one coaching. We also established a six-month growth plan that prioritized method-first content, streamlined funnels, and operational systems. The outcomes were transformative. Lewis now holds a unique, defendable position in the industry with a proprietary method that provides him with the needed structure.

Market fit research, UX & Product Lifting

Polynizer

Polynizer reached its product-market fit stage with promising automatic chord transcription technology, but the initial user experience was problematic. Many users bypassed the onboarding process, felt confused, misunderstood the gestures, and left the app before realizing its benefits. Testing indicated that nearly all users abandoned it during their first session due to unrealistic expectations ("the chords should show up automatically"), unclear actions, and a processing message that seemed like an error. Additionally, the team was uncertain about which markets and audiences to focus on. Micro-campaigns revealed that younger users had little tolerance for a confusing user experience, whereas adult hobbyists, music teachers, and professional musicians responded much more positively. The USA, UK, and Canada consistently produced high-quality early adopters with strong retention rates and a greater willingness to collaborate on new features. This highlighted a clear opportunity to position Polynizer as a clarity-driven tool for adult musicians and educators while preparing for a future version that would appeal to younger users. We developed a new user experience and growth strategy based on cognitive science and conversion rate optimization data: display the first chord within 15 seconds using a demo preload, replace static slides with a contextual coach, simplify the interface and gestures, introduce an ethical freemium model with one complimentary PDF export, add light segmentation, and prioritize markets starting with the USA, then the UK, and Canada. Execution involved user testing, analytics setup (GA4, Hotjar, Mixpanel), a comprehensive event taxonomy, redesigns of onboarding and navigation, enhancements to the paywall, and a 12-week action plan. As a result, Polynizer has established a validated core of early adopters, a specific market focus, a neuroscience-based UX strategy, and a revamped initial user experience that clearly demonstrates value in just seconds. Expected outcomes include a 40–60% retention rate to the first chord, under 15 seconds for time to first chord, fewer drop-offs during analysis, improved early retention, and increased conversion rates through value-driven processes.

Dorothy Client Zone - 48 Hours Design Delivery

Dorothy.ai

Dorothy is Houdini’s subscription design service that promises unlimited design delivered within 48 hours. To achieve this on a larger scale, we had to eliminate the operational hurdles that hinder creative processes—such as vague briefs, changing priorities, and frequent requests for updates. We developed the Client Zone, a user experience system aimed at alleviating these issues through clarity, control, and transparency. The first key feature, the Smart Brief Generator, employs a structured three-step approach to convert ambiguous ideas into clear creative briefs. Clients can express their intentions, answer AI-generated questions tailored to their requests, and then select from two optimized interpretations, significantly decreasing the time spent on alignment. The second feature, the Request Queue, offers complete visibility and prioritization without needing Slack messages or meetings. A drag-and-drop interface allows clients to rearrange tasks as priorities evolve, while real-time synchronization with Monday ensures the creative team is always focused on the right task. Behind the scenes, an unseen operational engine powered by OpenAI, Monday, and Zapier automates clarity, updates, and production coordination. This results in a system that decreases back-and-forth communication during the briefing process by 40–60%, reduces alignment cycles, minimizes operational delays, and supports consistent delivery within 48 hours. The Client Zone showcases our ability to transform a value proposition into an operational product, design workflows that streamline creative tasks, leverage AI to enhance inputs, and integrate user experience, service design, and business logic into a cohesive system that ensures speedy delivery remains achievable.

2 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"Houdini delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Brand Identity Design

Brand Guidelines Development

Pitch Deck & Presentation Design

Marketing Collateral Design

Graphic Design

Digital Strategy

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