Lux Top 360 Brand Book
A complete rebranding was undertaken for a client in the transition niche. This involved the development of a new logo, name, business motto, and brand book. THE CLIENT Tip-Top24, primarily focused on cleaning services, property management, and maintenance, required a rapid brand transformation to accommodate its expanded services and target market. With a new name and visual identity, Tip-Top24 rebranded as Lux Top 360, establishing itself as a comprehensive resource for luxury real estate owners, offering 360-degree support in renting and maintaining luxury villas. Additionally, Lux Top 360 emerged as a premium concierge service for tourists seeking high-end vacations. HOW WE DID IT? A blend of glamour, exclusivity, and a touch of class and elegance came together to shape the Lux Top 360 brand image. By leveraging exceptional design and color, we transformed the cleaning concept into a high-end brand recognized for its exclusive luxury tourism offerings. We also created a strong association with the 360-degree concept. Although the services offered are diverse, they are visually unified under the distinct identity of the brand logo. Property management, maintenance, welcome packs, cleaning, and concierge services all revolve around the idea of 360 degrees.