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Holman\Design®

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2017

Year Founded

ABOUT HOLMAN\DESIGN®

A Independent Branding Studio

We assist innovative brands in differentiating themselves within their markets through creative and impactful branding projects. Our services include developing visual identities, brand strategies, positioning, and tailored packaging design. As a graphic design firm, we adopt a personalized approach to find the best solutions for our clients' challenges. We strongly believe that outstanding branding and design stem from passion, intelligence, and commitment. Every design project starts with establishing a robust brand strategy and follows all necessary steps to maximize value for the business. Our aim is to produce distinctive and original projects that address our clients' needs, surpassing their expectations and elevating their brands in the marketplace. Our portfolio showcases over ten years of commitment to crafting strong and influential brands for a diverse range of clients. We look forward to collaborating with your brand to create visually striking and strategically sound solutions that propel your business forward.

Languages Spoken

EnglishPortuguese

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2017

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% Product UX Strategy

25% Brand Identity Design

10% Logo Design

15% Packaging Design

About the Team

OUR STORY

Felipe Holman is a seasoned brand designer with over ten years of experience helping innovative brands distinguish themselves through creative, effective branding solutions. His company specializes in personalized graphic design services, including visual identity creation, brand strategies, positioning, and custom packaging. Each project begins with a deep strategic brand positioning to maximize business value. Felipe's approach involves close collaboration with clients, ensuring projects are uniquely tailored to exceed expectations and elevate brand presence. Committed to merging passion, intelligence, and dedication, the work reflects a thorough process from problem identification to prototyping and real-world implementation. This methodology ensures impactful, innovative, and strategic design that drives brands forward in competitive markets.

Portfolio

Truppe - Rebranding

Truppe

This case study examines the transformation of Truppe, previously known as Amore Palha, from a bakery focused on a single product into a scalable cookie brand in Pelotas, Brazil. Initially limited by its focus on one item, the brand encountered challenges as it began to diversify into cookies, brownies, and other gourmet treats. Its previous name and visual branding lacked adaptability, consistency, and impact on store shelves. The rebranding efforts aimed to establish a solid foundation for the future by enhancing strategic naming, positioning, visual identity, and packaging design. Market analysis showed that while product quality and emotional connections were strong, there had been minimal investment in professional branding within the local gourmet sweets market, leaving opportunities for differentiation. The newly chosen name, Truppe, is easy to remember, adaptable, and not tied to a specific product, allowing for sustainable growth. The brand is now positioned as both innovative and accessible, turning everyday snacks into shared moments of happiness. A bold visual identity, along with a vibrant color scheme for flavor identification and custom illustrations, enhanced brand recognition. Packaging was reimagined as a strategic asset, featuring a brand-first design hierarchy, distinct product categories, and unique colors for each flavor to improve visibility and shopper navigation. The project culminated in 17 redesigned packages, successfully repositioning the business for growth in retail, e-commerce, and franchising, while increasing perceived value without losing accessibility.

Planu Logo Design and Branding

Planu Social Calendar

Planu is a social calendar application designed to consolidate event information and streamline social planning for users. It was developed in response to the annoyance of managing information across multiple platforms. The app provides a centralized hub for users to find, arrange, and engage in activities that match their interests. With a strong emphasis on user-friendly interface and experience design, Planu offers a straightforward, engaging, and customized experience. Beyond being a standard calendar, Planu fosters connections among individuals, communities, and event organizers on a single platform. It promotes in-person interactions, cultural involvement, and a feeling of community, while also equipping promoters with tools to advertise their events. Future enhancements like ticket sales and reservations aim to further enhance event planning capabilities. The brand emphasizes the importance of human connections, with its name merging “plan” and “you” to highlight personalization and convenience. Featuring a welcoming visual style inspired by calendar motifs, Planu aims to reshape the way people discover and enjoy events within a community-oriented framework.

Roca Craft Beer Branding & Packaging

Roca Craft Brewery

Roca has positioned itself as a frontrunner in the local craft beer scene by implementing a robust and coherent branding and packaging strategy. Drawing inspiration from tarot, tattoos, and gypsy culture, its visual identity embodies elements of mystery, nature, and craftsmanship, which resonate with the brand’s fundamental values. This unified approach sets Roca apart from its competitors and strengthens its commitment to offering “Beer with Body and Soul.” Through deliberate collaboration and strategic planning, the brand has successfully aligned its tone, appearance, and philosophy with its distinctive character, resulting in an eye-catching and memorable identity. Roca’s bespoke packaging and carefully crafted beer labels provide a unique sensory experience that enhances its visibility in a saturated market. By integrating tarot symbolism, tattoo-style artwork, and a carefully selected color scheme, the brand attracts attention and showcases its dedication to quality and creativity. Staying true to its vision rather than resorting to clichés, Roca cultivates trust and loyalty among craft beer aficionados. In a competitive landscape, Roca’s consistent brand identity offers a significant edge, fostering an emotional bond with consumers that leads to enduring recognition and a solid reputation for quality and innovation. The harmonious blend of brand identity and custom packaging not only highlights the distinctiveness of its offerings but also cements its status as a go-to choice for those seeking authenticity and a strong, cohesive brand experience in the craft beer market.

5 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"Holman\Design® delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet. Reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Product UX Strategy

Brand Identity Design

Logo Design

Packaging Design

Locations

Headquarters

Santiago

Pelotas, Rio Grande do Sul, Brazil 96090-640

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