UniLink Travel & Tours – Custom WordPress Website
UniLink Travel & Tours, Inc.
UniLink is a travel agency specializing in tour packages, visa support, and customized travel planning services throughout Asia and the Middle East. As the company grew, their previous website became a hindrance — it was outdated, slow, not optimized for mobile use, and challenging to update. This site did not accurately represent their current offerings, leading many customers to reach out via Facebook or other offline methods due to confusion or lack of trust in the outdated platform. High6 was engaged to design and build a tailored WordPress website to enhance credibility, boost online inquiries, and provide easily accessible travel information. Our team managed the project from strategizing to launching, beginning with a content review and restructuring the site map to streamline user experiences. We created a fully customized WordPress site featuring a clean, professional look that aligned with UniLink’s branding. Tour destinations were categorized, and calls to action, such as “Inquire Now,” were prominently displayed throughout the site. The site was also designed to be mobile-responsive, considering that a significant number of UniLink’s users access it via mobile devices. From a technical standpoint, we improved site speed and search engine visibility by installing RankMath for SEO, setting up all meta tags, and ensuring proper URL structures, sitemaps, and alt attributes. We also conducted a one-on-one training session for their staff, enabling them to update tours, add blog content, and manage inquiries independently without needing a developer. As a result, UniLink experienced a doubling of their monthly inquiry rate within three months post-launch and received favorable feedback from clients who found the site much easier to navigate. More importantly, the UniLink team gained complete control over their website content and marketing resources, benefiting both the customer experience and their internal processes.