HFA Consultancy stands at the forefront of luxury PR in the Middle East, blending profound regional knowledge with a sophisticated global outlook. Founded by Saudi and French leaders Haya Akhdar and Ugo Baudez, the agency operates from Dubai and Riyadh, specializing in fashion, fine jewelry, luxury lifestyle, and hospitality. Their strategic, customized approaches connect luxury brands with influential audiences, shaping industry conversations and elevating brand desirability across the GCC. Leveraging unparalleled access to elite consumers, prominent media, and key tastemakers, HFA crafts immersive campaigns that command lasting influence and measurable success. Committed to pushing industry boundaries, the agency partners exclusively with prestigious brands to authentically amplify their stories and ensure impactful market presence.