Focus Calm - Wearable Mobile App
Overview FocusCalm, a product from the Harvard Innovation Lab, is transforming brain-machine interfaces. By leveraging wearable tech and neuroscience, they offer a headband designed for home neurofeedback training. This headband employs EEG technology to track brain activity and features a variety of games and activities aimed at enhancing focus and promoting mental relaxation. FocusCalm showcases how technology can significantly impact personal well-being. Services Offered Deliverables Issue FocusCalm had a functioning app with a large user base; however, our initial evaluation uncovered that the app was visually unappealing and had usability challenges. There was a significant opportunity for enhancement. Our first objective was to improve the user experience design of the app's games. However, after recognizing the widespread issues within the app, we opted to devise a comprehensive strategy to thoroughly revamp and update the entire application. Solutions Outcomes & Metrics A recent study by the FocusCalm team indicated that users who completed 25 exercises on the app experienced a 21% increase in their reported sense of well-being, as measured by the reputable WHO Wellness Index.