A Reference Guide for Open Banking Use Cases (eBook)
We collaborated with a long-term fintech partner to produce a comprehensive eBook focused on Open Banking use cases. Our efforts encompassed research, English copywriting, Spanish translation, and eBook design. This included writing the eBook content, landing page text, social media promotions, and advertisement copy. The design phase involved brainstorming and creating custom graphics, a PDF version of the eBook, a 3D cover image, and various paid ad banners for LinkedIn. Once the client approved the English version, we translated all content and digital materials into Spanish. In addition to this eBook project, we have been consistently assisting the client since 2018 with three SEO-focused articles per month in English and their Spanish localization. Moreover, we provide on-demand design support whenever their design team is at full capacity, which includes creating custom graphics, booth design, presentation formatting, and more. As a result, the client has successfully generated numerous leads through eBook downloads. In terms of SEO, we also attained a 20% increase in organic web traffic and secured dozens of new keywords ranking in the top 10 on Google Search.