Total Brain Health—Elevating Cognitive Wellness
Total Brain Health, a pioneer in brain wellness, aimed to modernize its digital offerings for both consumers and professionals. Our team revamped their online presence by incorporating eCommerce features and creating a prototype for an app. The project faced several challenges, including outdated design, complex backend systems, and the need for improved user management. Additionally, there was an increasing market demand for a brain-enhancing app. We kicked off the initiative with a Brand Strategy Session aimed at developing a visual identity inspired by Google Learning, resulting in a moodboard with a vibrant and clean look. Our User Journey session pinpointed essential demographics, allowing us to design user-friendly navigation tailored to sales cycles. We started with low-fidelity wireframes using Figma, followed by a comprehensive style guide. The high-fidelity design phase produced 13 colorful templates, enhanced by Gutenberg’s editor blocks to refine both editorial content and user interface. We also created a custom plugin to monitor user engagement. The app prototype was aligned with our branding standards and prepared for investor presentations. Total Brain Health's updated website boasts intuitive navigation, clear user pathways, and an effective eCommerce setup. Products are displayed in a manner that facilitates user comprehension, while backend management has been notably improved. The app prototype represents a significant advancement in engaging users with cognitive health.