Project with California State University
California State University, Northridge (CSUN) is a public university located in the San Fernando Valley of Los Angeles. It is part of the California State University system, established in 1958. With an enrollment of 40,000 students, CSUN ranks among the largest universities in California. The institution offers a range of academic programs, including 134 bachelor's degrees, 70 master's degrees, 3 doctoral programs, and 24 teaching credentials.
The Challenge: CSUN’s marketing department recognized the growing importance of maintaining an online presence to connect with potential students, address under-enrolled programs, and achieve goals related to awareness and outreach. They opted to collaborate with an agency to achieve the desired outcomes and, after a thorough selection process, chose HawkSEM.
The Solution: The HawkSEM team consulted with CSUN to identify their needs, unique selling points, and performance goals. They developed a customized strategy to help the university meet its objectives, which included creating engaging ad copy, relevant landing pages, comprehensive conversion tracking, ad extensions, a robust list of negative keywords, and various remarketing efforts.
The Results: Through its partnership with HawkSEM, CSUN achieved the following:
- 50% increase in qualified leads compared to their previous agency
- Over 50% reduction in cost per acquisition (CPA)
- 800% increase in conversions
About HawkSEM: Our agency is dedicated to significantly enhancing your digital marketing outcomes. HawkSEM combines skilled industry experts with ConversionIQ, an innovative marketing approach designed to boost revenue, alongside ongoing optimization. We aim to transform your paid search, paid social, remarketing, SEO, content marketing, and more. We strive to go beyond expectations by collaborating with you to develop the ideal digital marketing strategy for your business. Discover more at hawksem.com.