DOTMODUS
CLIENT Dotmodus is a digital transformation company based in the UK and South Africa, employing over 100 engineers. As a premier Google Cloud partner, they focus on data analytics, cloud infrastructure, security, automation, and app development across the UK and Africa. THE TASK Typically, Dotmodus relies on events and Google Ads to drive top-of-the-funnel marketing to support their sales teams. In November 2020, the Dotmodus program at HANGAR49 was initiated, designed as an acceleration program to address the challenges of hosting events during the COVID lockdown. HANGAR49 aimed to generate new leads and foster conversations for Dotmodus’ sales development team to pursue. THE OUTCOME The collaboration with HANGAR49 helped Dotmodus identify nearly 5,000 targeted prospects, with 95% of them engaged. Their outreach was particularly effective in the South African mining sector, which has a strong demand for digital transformation. However, expanding into the UK market was challenging, as it was crowded and more difficult for a foreign development firm to penetrate. Dotmodus’ social media following increased by over 1,000, and prospects from our outreach were directed to their virtual conferences, demonstrating our role in boosting brand visibility and contributing to their sales pipeline. As Dotmodus traditionally focused on inbound marketing, their sales development representatives enhanced their skills and tailored their messaging more effectively for their target audience. Ultimately, there was a significant alignment between Dotmodus’ sales and marketing teams, resulting in increased activity and seven sales-qualified opportunities for their sales representatives.