HANGAR49

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Overview

10 - 49

Employees

2016

Year Founded

ABOUT HANGAR49

Sales and Marketing Outreach Optimization

At the exciting crossroads of cutting-edge technology and proven human sales strategies, HANGAR49 propels your revenue growth by allowing you to focus on what you excel at—selling instead of searching. We leverage marketing technology and top-of-the-funnel techniques to connect you with potential customers who are interested in your offerings. Whether we provide you with access to a curated and responsive client base or enhance your business in the areas that need improvement to achieve its maximum potential, HANGAR49 is dedicated to being your partner in reaching new heights. As Alon Lichtenstein, Chief Fighter Pilot at HANGAR49, puts it, "We connect clients with unknown, faceless individuals through our extensive, consistent, and scalable model, impacting lives and adding value through meaningful conversations."

Languages Spoken

AfrikaansEnglishXhosaZulu

HIGHLIGHTS

10 - 49

Employees

2016

Year Founded

Services

Focus

Industries

Clients

Services Provided

33% Outbound Lead Generation

20% Go-to-Market Strategy

14% Operational Process Consulting

23% Email Marketing & Automation

10% Content Marketing Strategy

About the Team

OUR STORY

At the heart of our company lies the seamless fusion of technology and human insight to add unparalleled value to our clients. We prioritize understanding your market, target buyers, and business landscape to craft detailed data profiles, bespoke messaging, and smart segmentation strategies. Guided by dedicated H49 customer success managers, our approach is both efficient and scalable, driven by a proprietary process architecture. Real-time dashboards and proactive reporting enable continuous refinement to maximize returns. By integrating diverse tools, we empower sales leaders, marketers, founders, and freelancers across startups, scale-ups, tech firms, and SMBs to develop consistent and predictable pipelines. Ultimately, our focus is on enabling you to spend more time selling by delivering meaningful brand introductions and revenue growth.

Portfolio

DOTMODUS

Unknown

CLIENT Dotmodus is a digital transformation company based in the UK and South Africa, employing over 100 engineers. As a premier Google Cloud partner, they focus on data analytics, cloud infrastructure, security, automation, and app development across the UK and Africa. THE TASK Typically, Dotmodus relies on events and Google Ads to drive top-of-the-funnel marketing to support their sales teams. In November 2020, the Dotmodus program at HANGAR49 was initiated, designed as an acceleration program to address the challenges of hosting events during the COVID lockdown. HANGAR49 aimed to generate new leads and foster conversations for Dotmodus’ sales development team to pursue. THE OUTCOME The collaboration with HANGAR49 helped Dotmodus identify nearly 5,000 targeted prospects, with 95% of them engaged. Their outreach was particularly effective in the South African mining sector, which has a strong demand for digital transformation. However, expanding into the UK market was challenging, as it was crowded and more difficult for a foreign development firm to penetrate. Dotmodus’ social media following increased by over 1,000, and prospects from our outreach were directed to their virtual conferences, demonstrating our role in boosting brand visibility and contributing to their sales pipeline. As Dotmodus traditionally focused on inbound marketing, their sales development representatives enhanced their skills and tailored their messaging more effectively for their target audience. Ultimately, there was a significant alignment between Dotmodus’ sales and marketing teams, resulting in increased activity and seven sales-qualified opportunities for their sales representatives.

VIRGIN MONEY

Unknown

CLIENT Virgin Money operates in Australia, the UK, and South Africa, providing a diverse range of financial, insurance, and banking services. THE TASK Our collaboration with Virgin Money South Africa focused on encouraging local vendors to integrate their innovative mobile payments app, Virgin Money Spot, into their point-of-sale systems. This initiative was time-sensitive. Throughout this process, we discovered that implementing technology in the banking industry is challenging and requires validation through results. We were proud to be part of this forward-thinking project. THE OUTCOME Our commitment to the client involved assisting in the launch of their new product. In a market largely controlled by mobile payment platforms like SnapScan and Zapper, we successfully generated considerable attention for Virgin Money Spot. In the first month, we established 17 vendor partnerships and facilitated hundreds of app downloads.

TRIBAL SCALE

Unknown

CLIENT TribalScale is a Toronto-based firm with locations in Toronto, Dubai, and New York City, specializing in digital products and business transformation. The company provides immersive digital learning experiences and human-focused product development to enhance brand visibility. THE TASK Our collaboration with TribalScale involved identifying and engaging digital transformation decision-makers at some of the world's largest companies. HANGAR49 immediately jumped into a hands-on approach, addressing the challenging task of gaining attention and managing the subsequent interactions. Our team of specialists was enlisted to execute this strategy and continued to support TribalScale's creative initiatives throughout the marketing process. Our partnership led to successful sales conversions and valuable discussions with prominent brands. THE OUTCOME During the COVID-19 pandemic in 2020 and amidst shrinking marketing budgets, TribalScale was well-positioned to leverage the demand for strong digital solutions. This project highlighted the varying effectiveness of marketing efforts. Given their substantial investment in marketing, we were proud to collaborate with the TribalScale team. Our direct marketing strategies resulted in impressive new sales metrics and brand recognition. Despite TribalScale's significant investment in visually stunning and engaging content, converting conversations into relationships proved challenging, but the outcomes ultimately made the effort worthwhile.

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