Gupshup enhances customer engagement by utilizing conversational messaging. As the foremost platform in this field, we facilitate the transmission of over 6 billion messages each month. A wide range of businesses, both large and small, across various sectors in emerging markets, leverage Gupshup to create interactive experiences in marketing, sales, and customer support. Our robust platform offers a unified messaging API that connects with more than 30 channels, along with a comprehensive toolkit for developing conversational experiences tailored to any scenario. Additionally, we have established a network of partnerships within emerging markets that includes messaging channels, device manufacturers, independent software vendors (ISVs), and operators. Companies have successfully integrated conversations into their strategies for customer engagement.