Letting Every NFL Fan Know This Is Bridgestone’s House
When Nashville was selected to host the 2019 NFL Draft, Bridgestone recognized a chance to highlight its status as the Official Tire of the NFL. To stand out among the 600,000 attendees and a tightly packed media lineup, we teamed up with a Nashville icon and two former stars to execute a memorable stunt on the red carpet. We collaborated with renowned designer and Nashville native Manuel Cuevas to create custom suits adorned with our branding for the stars. Known for crafting iconic styles for legends like Dolly Parton, Johnny Cash, and Elvis Presley, Manuel's designs would make their debut on the NFL Draft red carpet. Teaser videos generated buzz about the event by offering glimpses into the design process. Delivering a performance worthy of Bridgestone, Williams and Wilfork confidently walked down the red carpet in their stylish Bridgestone-branded suits, drawing significant media attention. The pair was featured in a range of "best dressed" articles, with photos appearing in prominent publications such as Sports Illustrated, CBS Sports, and Barstool Sports, among others.