Our Journey: Bridging the Technology Divide In 2018, we identified a significant shortcoming in the Indian D2C landscape. While brands had excellent products, they faced challenges with scalable technology. Many were hindered by sluggish websites, manual processes, and fragmented marketing. Agencies tended to be either too costly or overly simplistic, leaving a gap for a solution that provided advanced technology tailored for expanding brands. This realization led to the creation of Growww Tech.