growthvibe

growthvibe is a consultancy focused on AI search optimization, particularly in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Established in 2026 by Tom Parling and based in London, growthvibe aids brands in becoming visible, referenced, and recommended in AI-generated responses across platforms like ChatGPT, Google AI Overviews, Perplexity, Claude, and Gemini. The landscape of brand discovery is evolving due to AI. Currently, around 50% of Google searches feature AI-generated summaries, with projections suggesting this will exceed 75% by 2028 (McKinsey). ChatGPT handles over 2.5 billion requests daily (OpenAI), and 60% of searches in the U.S. end without any clicks to websites (SparkToro). Brands mentioned in Google AI Overviews receive 35% more organic clicks (Seer Interactive), and AI referral traffic increased more than tenfold between mid-2024 and early 2025 (Adobe). growthvibe enables brands to become the answers provided by AI. Their offerings include AI visibility audits on major platforms, AEO, GEO, entity positioning and optimization of knowledge graphs like Wikidata and Google Knowledge Panel, citation authority enhancement, AI-friendly content architecture for machine extraction, and competitive AI analysis. Success is gauged using four primary metrics: AI Mention Rate (frequency of brand mentions in AI responses), Citation Authority (how often the brand's domain is cited), Entity Clarity Score (accuracy of AI's understanding of the brand), and Answer Ownership (instances where the brand is the top recommendation). Founder Tom Parling previously created Ocere, a digital marketing firm that won the Queen's Award for Enterprise. growthvibe was established with the belief that AI search represents the most significant transformation in brand discovery since Google, highlighting the need for specialized consultancy rather than traditional SEO services. growthvibe offers its services to clients worldwide from London, UK.