Mobile Game Influencer Campaign Netherlands
**Background**
After successfully conducting two influencer marketing campaigns with GrowThunders, Boombit, a well-established publisher with more than 90 games in its portfolio, sought to replicate this success in the competitive Western European market, particularly in the Netherlands. Their main objective was to reach the top 10 games category.
**Challenge**
The primary challenge in the Dutch market was the intense competition in Western Europe, which was much tougher compared to their earlier campaigns in Hong Kong and the Czech and Slovak markets. This necessitated an influencer marketing campaign that significantly impacted user acquisition. GrowThunders addressed this challenge by utilizing their solid market presence, extensive influencer insights, and advanced technology and analytical tools.
**Strategy**
Building on their earlier triumph with Hunt Royale, Boombit and GrowThunders developed a marketing campaign that effectively connected with their target audience. Using their proprietary technology, GrowThunders meticulously chose 6 influencers from a selection of over 40 candidates.
**Outcome**
The influencer marketing campaign yielded remarkable results:
- Over 2,200,000 views on YouTube
- More than 20,000 installs
- Achieved a TOP 3 ranking in the games category, surpassing popular titles like Subway Surfers, Roblox, Candy Crush Saga, and Pokémon GO.
**Takeaway**
GrowThunders' knowledge and innovative influencer marketing strategies allow businesses to save time and resources, enabling them to focus on their core products and services. Their proven methods can help companies achieve impressive results in over 40 markets, making them an excellent choice for businesses looking to build on their past successes, even in highly competitive environments like the Netherlands.