FULL SEO PROJECT
When BOTA collaborated with us on a 15-day project, they encountered several challenges that were hindering their digital performance. Their website was struggling with technical SEO issues, slow loading times, and low keyword rankings, preventing it from reaching its full potential. We adopted a comprehensive strategy—repairing existing problems, optimizing key areas, and enhancing successful elements.
🔧 **PHASE 1: Technical SEO & Site Health Optimization**
- **Before:** Site Health Score: 73% | 84 Errors | 687 Warnings | 444 Notices
- Significant gaps in internal linking and HTTPS
- No implementation of Core Web Vitals
- **After:** Site Health Score improved to 90% | 0 Errors | 99 Warnings | 251 Notices
- Achieved 100% for Internal Linking, Performance, and Markup
- HTTPS at 99%
✅ We resolved crawl issues, improved the on-page structure, updated metadata, and boosted link equity throughout the site.
⚡ **PHASE 2: Speed Optimization & Performance Enhancement**
- **Before:** GTmetrix Grade: D | Performance: 45% | Total Blocking Time: 667ms | Cumulative Layout Shift: 0.54
- **After:** GTmetrix Grade: A | Performance: 97% | Total Blocking Time: 32ms | Layout Shift: 0.02
✅ We optimized images, minimized code, implemented caching strategies, used lazy loading, and removed render-blocking elements, which significantly improved load times and overall user experience.
📈 **PHASE 3: Keyword Ranking Excellence**
- **Before:** "bota consulting freelance" was ranked #28 on Google and #35 on Yahoo. "bota freelance," "wearebota," and other terms had inconsistent rankings or were not indexed.
- **After:** All branded keywords achieved Page 1 rankings. "bota consulting freelance" reached #1 and #4 on Google, and #1, #2, and #3 on Yahoo; "wearebota" consistently appeared in the Top 3.
Major visibility improvements were noted across all key phrases.