+1,500% Return on Ad Spend with Google Shopping Feeds – Gas Detector Shop
Having highly specialized products can be a major advantage for a business in paid search by attracting a targeted audience that specifically needs those products. However, in other instances, these specialized items may reach a much broader audience, which can be problematic when you are investing in reaching that wider group. Facing this challenge, Gas Detector Shop sought assistance from Grow With Studio to improve their Shopping Feeds. The specificity of their products resulted in two main challenges: first, some items received no visibility at all in Shopping Feeds, and second, others were not appearing in response to relevant search queries. This situation led to wasted advertising spending, low conversion rates, and limited visibility. Since these products are not typically impulse buys and are unlikely to attract casual shoppers not actively seeking them, generating relevant traffic became our top priority. To address this, we utilized Gas Detector Shop’s detailed product descriptions in enhanced listings and crafted much more precise product titles. We also incorporated manufacturer part numbers into the titles whenever feasible to improve reach, as some customers search using part numbers rather than product names. Additionally, we tweaked our bids according to the product price point, creating a system that provided better control over Return on Ad Spend (ROAS). The strategy proved effective—as within a year, we increased the campaign’s ROAS by 1500%, which significantly boosted the site’s traffic and revenue, resulting in a 30% revenue increase during that time. We continued to refine the campaign, and as of now, 30% of all transactions and 28% of site revenue originate from Shopping Feeds.