GroupFractal Inc.

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Overview

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2011

Year Founded

ABOUT GROUPFRACTAL INC.

Digital Marketing Powerhouse - SEO, Paid Ads & GEO

At GroupFractal, we focus on fostering growth rather than merely increasing traffic. With over 15 years of experience in the digital marketing landscape, we've been active since the inception of Overture in 2003, long before Google Ads became what it is today. We were enhancing websites back in 2004, during a time when SEO was still being shaped by trailblazers like Moz and Search Engine Watch. As a Certified Google Partner, our team is expertly trained, evaluated, and recognized by Google for successfully managing campaigns that deliver tangible outcomes. Our expertise lies in crafting integrated strategies that merge SEO, GEO, Paid Ads, and Conversion Rate Optimization (CRO)—ensuring that your traffic not only arrives but also converts. Reasons Clients Select Us: Our Services:

Tech Stack

PHPSQLJavaScriptAJAX

Languages Spoken

EnglishFrench

HIGHLIGHTS

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2011

Year Founded

Services

Focus

Industries

Clients

Services Provided+1 Services

14% Search Engine Optimization (SEO)

3% Ecommerce Marketing

12% Performance Marketing

3% Digital Strategy

2% Other Digital Marketing

33% Generative AI

13% Custom Web Application Development

13% E-Commerce Development

About the Team

OUR STORY

Our Narrative GroupFractal was founded on a straightforward principle: digital efforts should contribute to genuine business expansion. Since 2011, we have assisted companies throughout North America in their growth via web development, digital marketing, eCommerce, conversion rate optimization, paid media, and AI-powered solutions. We create intelligent systems that enhance visibility, elevate customer experiences, and generate tangible revenue.

TEAM PHOTOS

Portfolio

Transition from OSCommerce to Magento 2

DVWarehouse

Given the vast number of products available on their website, DVWarehouse required a more tailored solution than what a conventional agency could provide. To effectively enhance the optimization of their pages over time, they needed a customized strategy that incorporated both organic search tactics and paid advertising. We focused on several key areas to assist the business in utilizing the latest technologies with Magento 2 while enhancing their current Google rankings.

Magento Web Development & Digital Marketing

Ichor Bio

GroupFractal's Strategic Transition of Ichor.Bio from BigCommerce to Magento Ichor.Bio, a prominent player in the antibody sector, aimed for a more effective e-commerce solution to accommodate its expanding business. The limitations of their BigCommerce platform in terms of scalability, customization, and performance prompted them to seek alternatives. To tackle these issues, Ichor.Bio collaborated with GroupFractal to transition to Magento, which is recognized for its adaptability and scalability. Migration and Custom Development: GroupFractal utilized Magento's open-source features to create customized functionalities that met Ichor.Bio’s specific requirements. This development included sophisticated product filtering, tailored recommendations, and a user-friendly checkout system. We also incorporated vital third-party tools for payment and analytics, facilitating a seamless transition. Design and Optimization: A significant emphasis was placed on improving the user experience. We created a contemporary, mobile-friendly site that enhanced navigation and reduced loading times. The flexibility of Magento enabled us to more closely align the design with Ichor.Bio’s branding, leading to increased user interaction. Following the migration, we executed advanced SEO tactics to improve organic traffic and boost sales. Additionally, the platform's scalability allowed Ichor.Bio to enlarge its product offerings and accommodate higher traffic volumes without sacrificing performance. Impact: The migration resulted in substantial enhancements. Ichor.Bio experienced an immediate rise in sales and revenue, fueled by the improved user experience and streamlined processes. The capability to tailor marketing initiatives on the new platform also led to increased conversion rates and higher average order values.