Western Port Biosphere, Annual Report, Tracking
**About the Client** - www.biosphere.org.au
The Mornington Peninsula and Western Port Biosphere Reserve Foundation is a non-profit organization managing one of Australia’s five UNESCO-designated biosphere reserves. Covering 2,142 square kilometers across five local government areas, it safeguards internationally important Ramsar wetlands, French Island, and habitats that support over 10,000 migratory shorebirds.
**The Challenge**
The Biosphere required two main resources: a flagship Annual Report that presents complex environmental data in an engaging manner for funders, councils, and members, as well as insight into whether their campaigns across print, signage, email marketing, and social media effectively raised awareness, donations, and membership.
**What We Delivered**
- **Annual Report Design**: We created the concept, information design, layout, and desktop publishing for the Annual Report, aligning it with the 17 UN Sustainable Development Goals and UNESCO branding guidelines. View: grendesign.com.au/portfolio-item/western-port-biosphere-annual-report
- **QR & UTM Tracking**: Implemented a unified tracking framework for all campaigns, both online and offline. Each campaign featured specific QR codes on the Annual Report, signage, brochures, and event materials, along with a structured UTM taxonomy for emails, social media, and the website. This allowed every interaction to be linked to measurable results.
- **Google Data Dashboard**: Developed a live dashboard that consolidates Google Analytics 4, Search Console, UTM/QR campaign data, and social media and email performance into a single view, eliminating the need for fragmented spreadsheets and separate platform checks.
- **Automated Monthly Stats Email**: Created a straightforward monthly email summarizing key metrics, ensuring the team's inbox receives regular updates without any manual reporting effort.
**The Outcome**
A comprehensive Annual Report that effectively communicates progress toward the UN Sustainable Development Goals, enhanced visibility for all campaigns for the first time, a reliable source for performance metrics, and a monthly statistics email that keeps the board updated effortlessly.