MasUno Sales Platform
AB InBev relies on two primary distribution methods to market its products in the southern cone of South America (Argentina, Uruguay, Paraguay, Bolivia, and Chile): selling directly to retailers through its own sales team, or utilizing over 250 distributors who oversee a salesforce of more than 4,000 individuals. To facilitate the digital transformation of the distributors' sales channels, AB InBev engaged Greencode. We developed a comprehensive mobile app for sales personnel to place orders at points of sale and manage various tasks.
Greencode collaborated closely with the client to identify the necessary improvements to app features. Using design thinking techniques, we worked alongside them to determine their needs, and with Agile methodology and Scrum practices, we established a prioritized backlog of major tasks to be addressed over multiple years. This involved a team of 14 developers and operations engineers, along with 3 product owners and 3 support analysts.
As a result of this initiative, AB InBev's distributors now have access to a completely revamped app that connects via web services to their ERPs. This system includes features such as an Omnichannel Order Management System (OMS), real-time promotions and negotiations, stock tracking, sales planning, sales performance monitoring, PowerBI real-time KPI dashboards, and tailored surveys for points of sale.