GreatBlue Research

For forty years, GreatBlue has been performing extensive qualitative and quantitative research for the utilities sector, focusing on both customers and employees. Our well-established and consistently improved research methods, along with our in-depth knowledge of the diverse and complex utilities landscape, enable our clients to gain a detailed understanding of their customers and workforce. GreatBlue has administered and analyzed millions of utility surveys and conducted thousands of focus groups. We collaborate closely with utility organizations of all types and sizes, from small municipal utilities serving a single town to Joint Action Agencies representing multiple members/customers, as well as investor-owned and cooperative utility entities. GreatBlue approaches every project with the same level of meticulousness and care.