Web Design & Development for Pet Insurance Rebrand
Figo provides adaptable and dependable pet insurance tailored for contemporary pet owners. As part of a branding initiative, we revamped their website to better represent their refreshed brand identity, enhance accessibility, and boost conversion rates. Our objective at UX Figo was to craft a more welcoming and interactive user experience. We strategized and tested multiple versions of the site's user journey, streamlining its layout and reorganizing all content to smoothly lead users towards obtaining a quote.
In terms of visual design, we chose a bright palette of turquoise and yellow. The varied, informal layout, complemented by playful illustrations, imparts a relaxed, homely atmosphere.
Design System After establishing the overarching design theme, we compiled elements such as colors, fonts, and icons into a unified guide, ensuring consistent application of reusable components and styles when new content is created.
Modular Templates Instead of designing each page individually, we produced customizable 'blocks' that can be rearranged to form new sections of the site. This modular strategy enables the client to effortlessly create and update content.
Claim Calculator The personalized claim calculator on the site enables users to simulate real pet health scenarios, helping them understand how Figo can assist with veterinary reimbursement. The step-by-step guide clarifies Figo's offerings, framing benefits, claims, and reimbursement explanations around the specific needs of users.
Accessibility As an insurance provider, Figo is required to adhere to the highest standards of inclusivity for individuals with visual, auditory, and other disabilities. Throughout every stage of design and development, our team utilized auditing tools to ensure that all aspects, from navigation to typography, comply with web content accessibility guidelines.
Results Following the redesign, website traffic increased by over 40%, and the site has achieved a perfect Google accessibility score of 100/100.