Grapevine
For Grapevine
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Overview
2 - 9
Employees
2007
Year Founded
ABOUT GRAPEVINE
Grapevine is a Pure Play FMCG social media agency.
Grapevine is a specialized FMCG social media agency focused on enhancing brands' presence in the minds of Australian consumers. We oversee all aspects of the process, including content creation, scheduling, community management, influencer engagement, and advertising, to strengthen brand connections at every interaction. Our strategy begins with capturing attention through innovative, value-oriented campaigns that generate interest and foster positive brand feelings, recall, and conversation. By promoting these campaigns across social media, we ensure that FMCG brands remain prominent in consumers' minds at critical moments, particularly during product purchases.
Languages Spoken
English
HIGHLIGHTS
2 - 9
Employees
2007
Year Founded
Services
Focus
Industries
Clients
Services Provided
25% Marketing Collateral Design
10% Pitch Deck & Presentation Design
15% Infographic Design
40% Content Marketing Strategy
10% Other Digital Marketing
About the Team
OUR STORY
Founded in 2007 by Chelsea Jarred, Grapevine has grown under her expert guidance into a leading agency specializing in PR, social media, influencer marketing, and digital strategy. With over 20 years of experience, Chelsea has significantly contributed to the growth of major FMCG brands such as Carman’s, Emma & Tom’s, Jalna, and La Banderita. Her international exposure includes impactful campaigns across London, Sydney, and Melbourne for renowned global companies like Heineken, Carlsberg, Twinings, and Domino’s Pizza. Chelsea's proficiency in FMCG social media marketing, especially TikTok strategy, influencer initiatives, and retail media integration, has helped supermarkets boost awareness, engagement, and sales. Grapevine is celebrated for its data-driven, creator-focused methodology, blending consumer psychology, platform trends, and retail insights to craft campaigns that