Grapefruit

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Overview

$10,000+

Min Project Size

50 - 249

Employees

1999

Year Founded

ABOUT GRAPEFRUIT

User Experience & Digital Consultancy Agency

We offer consulting and comprehensive digital services to businesses aiming to enhance the value they provide to their clients, customers, and employees. We take pride in fostering enduring partnerships with our clients, recognizing that success goes beyond merely offering excellent products or services; it's about nurturing trust and collaboration over time. With over 24 years of experience and a diverse client portfolio, we have effectively navigated various industries, including Automotive, Energy, FMCG, Pharmaceuticals, Healthcare, Banking, Tobacco, Finance, Insurance, Real Estate, Manufacturing, and Telecommunications.

LANGUAGES SPOKEN

EnglishRomanian

HIGHLIGHTS

$10,000+

Min Project Size

50 - 249

Employees

1999

Year Founded

Services

Focus

Industries

Clients

Services Provided+7 Services

30% Custom Web Application Development

10% E-Commerce Development

25% Backend Development

25% Frontend Development

10% CMS Development & Customization

40% Product UX Strategy

20% Mobile App UI Design

30% Web App UI Design

About the Team

OUR STORY

Founded in 1999, Grapefruit has journeyed from Romania's digital pioneers to a recognized End-to-End Digital Agency by 2024, consistently delivering exceptional digital user experiences. Over 26 years, the company transitioned from branding to comprehensive digital services, embracing the evolving digital landscape with vigor. Celebrating a remarkable 85% turnover increase, Grapefruit earned international awards and prestigious nominations, underscoring its commitment to excellence. Partnerships with the multi-industry RCI group bolster its capacity to manage complex digital and AI initiatives across EMEA. Embracing AI, Grapefruit redefines creativity with intelligent, human-centered automation. Central to its success is a culture valuing human connection, long-term relationships, and collaborative problem-solving, driving growth and innovation.

Portfolio

Despre-Energie.ro: Empowering Consumers Together

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E.ON Energie Romania sought a platform to combat misconceptions and build trust within the energy sector. Our objective was to develop an engaging, informative, and educational platform for various stakeholders, including residential and business clients, journalists, and public institutions. We introduced despre-energie.ro, a digital solution designed to deliver independent and accurate energy information while simplifying complex topics for a wide audience. Our thorough exploration of the energy sector pinpointed critical areas of confusion. We collaborated with E.ON to formulate a content strategy centered on clear and engaging communication. Despite facing challenges such as a rebranding and team reorganizations, we established a visual identity and style guide to maintain informative and visually appealing content. This project, a collective effort over several months, emphasized regular communication and progress tracking. Our content plan featured articles, analyses, practical tips, guides, and updates on legislation covering all facets of the energy sector. Since its launch in June 2020, despre-energie.ro has attracted over 700,000 visitors and hosts more than 800 editorial pieces. The platform has greatly enhanced public perception of the energy sector, positioning E.ON as a trusted advisor and promoting informed decision-making among consumers. Our experience underscored the significance of adaptability, strategic planning, and digital innovation. Aligning project needs with team competencies and thorough budget management were essential for success. The despre-energie.ro initiative exemplifies the transformative role of digital strategies in closing information gaps and boosting public engagement. At Grapefruit, we take pride in our involvement in this initiative and remain dedicated to promoting digital excellence and fostering a meaningful impact.

Loyalty platforms – Love at brand sight

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Brand loyalty is essential for any company, and we recognize the importance of fostering brand advocates through cutting-edge digital solutions. In developing a loyalty platform for a prominent client, our goal was to transform brand interaction and referrals. The platform created a customized environment where users could engage with the brand, meet others with similar interests, and earn rewards based on their level of activity. By incorporating gamification strategies and user-friendly workflows, we built a versatile, secure, and scalable platform utilizing Vue.js/React for the front-end and Laravel for the back-end. After eight months of hard work, we achieved continuous enhancements, organic growth, and reinforced brand loyalty and engagement. By consistently improving the user experience, we effectively supported brand connection and trust while rewarding top users for their engagement and referrals.

From a loyalty platform to a community platform

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Over a seven-month partnership with Philip Morris Romania, we set out to improve the digital experience by developing a new Progressive Web App (PWA) for the IQOS initial platform. To tackle the challenge of incorporating new features while ensuring existing users felt comfortable, we created an agile team that worked in two-week sprints. This strategy enabled us to completely rewrite the PWA and smoothly integrate third-party services, leading to a scalable and efficient solution. We utilized PHP with Laravel for back-end development, and for the front end, we employed Typescript, React with Redux, and Ant Design, successfully delivering a robust platform on time. The launch of the revamped IQOS community platform allowed Philip Morris Romania to broaden its omnichannel brand experiences, facilitating the introduction of new products and offline events for its community. Through our steadfast commitment and careful execution, we not only rewrote the entire codebase but also added new platform features aimed at boosting user motivation and engagement.

1 more project

Projects & Clients

Project Size & Rate

Minimum Project Size

$10,000+

Pricing Snapshot

Min Project Size

$10,000+

Avg Hourly Rate

N/A

Cost Rating

N/A

What Clients Have Said

“

"Grapefruit delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

0 Reviews

this range

No distribution data available.

Select a service

Custom Web Application Development

E-Commerce Development

Backend Development

Frontend Development

CMS Development & Customization

Product UX Strategy

Mobile App UI Design

Web App UI Design

UX Research & Usability Testing

Brand Identity Design

Graphic Design

Social Media Marketing

Content Marketing Strategy

Digital Strategy

Search Engine Optimization (SEO)

Industry Recognitions

Brilliance Award for Brand Brilliance

View source

Locations

Headquarters

6 Vasile Pogor Street

Iasi, Iasi, Romania 700505

+40756363600

Headquarters

1-3 Corbeni Street, Sector 2 030167

Sector 2, Romania 030167

+40756363600

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