Grape

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Overview

$10,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2011

Year Founded

ABOUT GRAPE

Creative marketing agency

Grape is an innovative marketing agency that operates under a "One-Stop-Shop" model. We develop product concepts, build brands, oversee their growth, design and produce content, establish communications, and support sales and customer experiences. Our primary areas of expertise include marketing consulting, creative services, branding, communications, and social media marketing. We proudly serve major clients such as VISA, Privatbank, Monobank, 64Audio, William Grant & Sons, Unilever, L'Oreal, Corteva, ENSO, and MHP. Our portfolio spans key industries including Fintech, Real Estate, SaaS, FMCG, and Retail. Our approach is to avoid imitation and instead focus on originality. Our journey:

Languages Spoken

EnglishUkrainian

HIGHLIGHTS

$10,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2011

Year Founded

Services

Focus

Industries

Clients

Services Provided

20% Brand Identity Design

8% Packaging Design

5% Graphic Design

14% Other Digital Marketing

20% Social Media Marketing

33% Broadcast Video

About the Team

OUR STORY

Grape® is an established independent marketing agency based in Ukraine with 12 years of experience and numerous awards that underscore its expertise. While accolades are appreciated, the agency emphasizes the true testament to its capabilities lies in the success of its projects. Serving a diverse clientele that includes industry leaders and local businesses across multiple sectors, Grape® has completed over 500 projects. The team boasts more than 40 talented professionals working from the Kyiv office and remotely. Their reach extends internationally, having collaborated with brands from eight different countries. Notably, over half of their clients come through recommendations, highlighting strong client satisfaction. Focused on real-world impactful projects rather than festival entries, Grape® proudly showcases Ukrainian creative excellence globally and eagerly welcomes new collaborations.

Portfolio

Branding of the world’s first bank beer

monobank

We have created the brand for the world's first bank beer. This initiative is part of the agency's efforts to enhance the brand's social media marketing as it introduces the bank's new services. The project encompasses concept development, packaging design, and overseeing the creative aspects of production and promotion.

Product strategy & branding for financial service

BIMP

We conducted an analysis of the financial and management accounting services market in Ukraine and Eastern Europe, identified customer segments, and formulated a product strategy for a new digital service. Additionally, we developed a monetization model along with a referral program, including various channels and sales formats. For the new product, we established a brand strategy and positioning, created a brand name, and designed branding for all customer touchpoints. We also implemented a multi-channel communication strategy, developed a product landing page and email marketing strategy, generated content to enhance brand awareness and drive sales, and launched a brand community on social media.

Brand strategy & market launch for e-cigarettes

FICH LABS

Fich is a new electronic nicotine device designed to reduce harm. We recognize that the product isn't perfect, but if an adult chooses to use nicotine, it's their choice, and our role is to make that choice less harmful. The market for alternative smoking devices is quite competitive, with larger players holding significant media influence over our brand. So, how can we distinguish ourselves with limited resources? The answer is to take bold risks! We realized that being audacious would get people talking about us. This boldness, which larger companies cannot replicate, offers us a chance to compete despite our smaller size. This led to the creation of the concept "F*ch it!", reminiscent of "Fuck it!". We reject all restrictions and dogmas, emphasizing that everyone has the right to make their own choices, whether it's about nicotine use or personal expression, such as men wearing dresses. The slogan "F*ch it!" has evolved into a logo and design system for our out-of-home and promotional materials. Our communications span every possible channel and format, from our website to product and brand videos. These brand videos feature individuals who pursue their desires regardless of societal judgment. However, we also highlight the rational benefits that set us apart from competitors. Our 3D videos demonstrate what can be accomplished when you ignore others and follow your convictions. Ukraine is the first country to roll out this campaign, with plans for expansions into Poland, Germany, Israel, Canada, and the United States. Wherever you say "F*ch it!", people will understand.

2 more projects