Granular

Profile set up by Edverise AI

Set Up By Edverise AI

Edverise AI built this profile by analyzing thousands of data points across the web. If you own this business, become an Edverise partner to manage and update your profile.

Become an Edverise Partner

Overview

$5,000+

Min Project Size

10 - 49

Employees

2014

Year Founded

ABOUT GRANULAR

Data Driven Digital Marketing

Granular, a Google Premier Partner recognized ten times over, was established and is operated by seasoned digital marketing professionals who have experience in both corporate Fortune 100 settings and agency environments. Their wealth of knowledge comes from directly managing more than $250 million in pay-per-click and digital marketing advertising expenditures. Headquartered in Milwaukee, Wisconsin, Granular was founded in 2014. Why compromise? Choose the PPC specialists. Our Fundamental Principles.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

10 - 49

Employees

2014

Year Founded

Services

Focus

Industries

Clients

Services Provided+4 Services

30% Pay Per Click

8% Ecommerce Marketing

8% Media Planning & Budget Allocation

5% Social Media Marketing

15% Google Ads Management

8% YouTube Advertising

5% Amazon Advertising Management

7% Retargeting & Remarketing Campaigns

Portfolio

Boosting Fleet Farm’s eCom Sales with PPC Strategy

Fleet Farm

Fleet Farm, a leading retailer in the Midwest, collaborated with Granular Marketing to enhance its online presence and increase both online and in-store sales. Granular revamped the pay-per-click (PPC) strategy by optimizing Shopping and Local Inventory Ads, utilizing smart bidding, and concentrating on top-performing categories such as Home & Garden and Health & Beauty. Additionally, they introduced omnichannel features like "Buy Online, Pickup In-Store." The outcome included a 157% increase in online sales year-over-year, a 126% rise in return on ad spend (ROAS), a 308% growth in Home & Garden, a 696% growth in Health & Beauty, and a 36% boost in average order value. Client Feedback: "Granular has been an excellent partner for us at Fleet Farm. They revamped our AdWords strategy, which has enabled us to effectively drive store traffic and online sales. Thanks to Granular, our ROAS on shopping campaigns has significantly improved, and they uncovered new AdWords opportunities that we hadn't utilized before." — Caleb Schmidt, E-Business Manager, Fleet Farm

Mecum Auctions: 651% Consignment Growth Through Mu

Mecum Auctions

Mecum Auctions, the largest collector car auction house globally, collaborated with Granular to enhance consignments, bidder registrations, and ticket sales within strict event schedules. Previously reliant mainly on Google Search, Mecum sought a more varied and data-centric digital strategy. Granular implemented a comprehensive multi-channel approach that included Google, Meta, Bing, programmatic video, and connected TV (CTV). This involved launching auction-specific campaigns, geo-targeting for forthcoming events, full-funnel strategies on YouTube and Performance Max, as well as targeting luxury audiences for high-end vehicles. We also enhanced tracking precision and testing of creative content. The outcomes were impressive: a 651% growth in consignments, a 101% increase in bidder registrations, and a 52% rise in ticket sales, all achieved with just a 36% rise in advertising expenditure. Conversions soared by 96%, cost-per-acquisition decreased by 30%, and Mecum's YouTube subscriber count grew by over 139,000. This campaign established a new benchmark for efficiency and reach in the auction sector.

Marcus Theatres: 200% Transaction Growth with Prog

Marcus Theatres

Marcus Theatres, a prominent cinema chain in the country, collaborated with Granular to enhance ticket sales and reconnect with audiences after a significant film release. To maintain the excitement beyond the opening weekend, Granular implemented a targeted programmatic advertising campaign that prioritized location-based strategies and mobile-friendly content. By creating geofences in busy locations such as shopping malls and using mobile-optimized display and video advertisements, we successfully engaged moviegoers at crucial decision-making times. The campaign resulted in a 162% rise in cart views, a 72% video completion rate, and a 200% increase in transactions, all achieved in the first week. This effort not only improved sales but also highlighted the effectiveness of strategic timing, geolocation, and mobile interaction in the entertainment industry.

3 more projects