GRAAAF

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2015

Year Founded

ABOUT GRAAAF

Become visible online

We are a small and nimble team, but we can handle larger projects by leveraging our network of experts. Since our establishment in 2015, we've assisted organizations in enhancing their online presence. Whether it's developing a strategy, designing landing pages, or executing Google Ads campaigns, we're here to help. The founder, Yann, brings over 14 years of experience in digital communication and project management. We operate completely remotely.

Languages Spoken

EnglishFrenchGermanItalianRomansh

HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2015

Year Founded

Services

Focus

Industries

Clients

Services Provided

13% Pay Per Click

10% Search Engine Optimization (SEO)

13% Digital Strategy

7% Conversion Rate Optimization (CRO)

7% Social Media Marketing

35% Google Ads Management

15% Meta Ads Management (Facebook & Instagram)

Portfolio

Scaling a Marketplace with Programmatic SEO

Lumo Houses

We developed a website for Lumo Houses to establish a presence in the European real estate sector. By integrating a well-organized database of prefab models with an efficient SEO engine, we achieved extensive visibility in various languages without incurring significant advertising costs. **The Challenge** As a new player in the real estate arena, Lumo Houses needed to attract serious buyers without relying on paid advertising. The multilingual and expansive nature of the market presented additional challenges. **Our Role** Our involvement in this project spanned several areas: - **Database Architecture:** Using Airtable, we outlined the connections between manufacturers, house models, and technical specifications, allowing us to manage data flexibly. This data was ultimately integrated into WordPress with the WP Webhooks Plugin. - **Programmatic SEO:** Leveraging the structured database and AI, we created pages programmatically to target long-tail keywords. - **Localized Content:** We implemented a content strategy across various European languages to capture local search traffic while ensuring technical accuracy. We experienced significant success in both France and the United Kingdom. - **Web Design:** We crafted the website, prioritizing content as the main focus. **Impact** The results were impressive: - Over 4 million impressions generated. - More than 40,000 clicks in organic search traffic in 2025. - Strong visibility in AI search (as detailed here: https://www.graaaf.com/blog/ai-visibility-is-my-brand-visible-on-chatgpt/). Utilizing a structured database can significantly enhance SEO if applied effectively.

A website for solar installation

Rei Solar Gmbh / rei-solar

Our involvement involved transitioning the brand from Wix to a modular WordPress platform. While Wix was suitable for initial stages, it quickly became a constraint on their expansion. We proposed moving to WordPress not only for its features but also to offer them the ownership and adaptability necessary for long-term growth. Our tasks included: Web Design: Collaborating with the client to develop a professional visual identity that aligns with the brand's expertise. Technical Integration: Establishing a WordPress site to facilitate their growth across various regions, including the integration of an existing solar calculator to allow leads to quickly estimate their projects. Performance Marketing: Implementing targeted Google Ads campaigns to attract high-intent traffic directly to the new platform. The Outcomes: A scalable lead-generation system. The end result is a professional, high-performance platform that delivers a continuous flow of qualified leads to REI Solar. By merging a tailored technical framework with performance marketing, the company effectively evolved from a static online presence to a dynamic tool that drives its core business.

Merging a WooCommerce and a Shopify store

Kambium Kyburz

When two brands with distinct identities choose to merge into one, challenges arise from having two brands, two websites, two technologies, and two product lines. This was the task posed to us by the founders of Kambium Möbel and Kyburz Made, who aimed to combine their strengths under a unified brand while streamlining their online presence and continuing to emphasize high-quality furniture made in Basel. Each brand had its own website—one built on WordPress with WooCommerce, and the other on Shopify. After assessing their requirements, we found that Shopify was the preferred option due to its scalability, strong e-commerce capabilities, and user-friendly management. For the solution, we decided to maintain the existing Shopify theme and refine it for a more polished appearance, focusing on minimalism to highlight their exquisitely crafted products as the new brand was still establishing its identity. Regarding technical integration, our skills were crucial in navigating the project's challenges. We set up a test environment, which Shopify made easy to create and manage. Using an app, content syncing between environments was streamlined. We also developed custom functionalities by utilizing a GitHub-hosted theme with version control, which facilitated smooth collaboration and updates. During the domain migration, we meticulously redirected URLs, updated email addresses, and ensured that SEO rankings and organic traffic remained stable throughout the transition. In terms of data and content migration, transferring products from WooCommerce to Shopify involved some manual effort, but the Matrixify tool made the process much simpler. This tool was also employed to migrate content from the test environment to the live site.

2 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

"GRAAAF delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet. Reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Pay Per Click

Search Engine Optimization (SEO)

Digital Strategy

Conversion Rate Optimization (CRO)

Social Media Marketing

Google Ads Management

Meta Ads Management (Facebook & Instagram)

Locations

Headquarters

19 Poststrasse

Allschwil, Basel-Landschaft, Switzerland 4123

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Portfolio

Scaling a Marketplace with Programmatic SEO

Lumo Houses

A website for solar installation

Rei Solar Gmbh / rei-solar

Merging a WooCommerce and a Shopify store

Kambium Kyburz

2 more projects