
The Good Marketer
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Overview
$1,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
10 - 49
Employees
2017
Year Founded
ABOUT THE GOOD MARKETER
Proactive, Effective Digital Marketing Solutions
The Good Marketer is a digital marketing agency located in London that specializes in supporting small and medium-sized enterprises (SMEs) in their growth and development in the digital realm. As a small business ourselves, we recognize how much your business means to you. That’s why we are dedicated to embracing your vision for the future and serving as an extension of your team. Whether you have a lot of marketing knowledge or very little, partnering with The Good Marketer means working with a committed team of skilled and enthusiastic professionals. With their expertise and passion, we can assist you in building your business from the ground up using the most effective and relevant marketing channels, including Facebook, Email, Google, and more.
LANGUAGES SPOKEN
English
HIGHLIGHTS
$1,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
10 - 49
Employees
2017
Year Founded
Services
Focus
Industries
Clients
Services Provided
20% Search Engine Optimization (SEO)
20% Content Marketing Strategy
25% Email Marketing & Automation
25% Social Media Marketing
10% Pay Per Click
About the Team
OUR STORY
Numerous reviews emphasize The Good Marketer's outstanding communication abilities. Clients valued the consistent updates, bi-weekly meetings, and quick replies, which helped ensure smooth project processes. Significant revenue growth was reported, with one client experiencing a 66% increase and another tripling their sales. These successes were linked to well-executed ad campaigns and effective marketing strategies. The Good Marketer provides a comprehensive suite of services, which include ad creative design, video production, email marketing, SEO, and website development, earning client appreciation for their all-in-one approach. They effectively engaged target audiences, resulting in increased app downloads, more leads, and greater customer engagement. Project management consistently received high ratings, with clients appreciating timely deliveries, regular communication, and clear channels, which all contributed to efficient project execution.
**BACKGROUND**
Introduce your company and your role: Career Accelerator aids talented young individuals from diverse backgrounds in preparing for careers in the digital sector, with support from leading digital companies. As the CEO, I manage Career Accelerator.
**OPPORTUNITY / CHALLENGE**
What was the purpose for hiring The Good Marketer? We wanted to raise awareness of our services and attract more LGBT+ young individuals to sign up as mentees in our program, necessitating a digital marketing campaign.
**SOLUTION**
How did you choose this vendor, and what influenced your decision? After consulting several digital marketing firms, The Good Marketer stood out due to their successful track record, enthusiasm, professionalism, personal experience, and business insight.
**Project Details**: We conducted an onboarding call with The Good Marketer, granted access to our social media accounts, and they planned our ads after understanding our goals. They provided regular updates, strategic advice, and were consistently available for assistance.
**Vendor Team Composition**: We collaborated with the CEO, had an account manager, and a finance team contact.
**RESULTS & FEEDBACK**
Can you share measurable outcomes or general feedback? Over 100 potential mentees expressed interest in joining our program due to The Good Marketer's efforts. This has enabled us to partner with more corporations and enhance revenue, expanding our outreach to LGBT+ communities.
**Workflow Effectiveness**: The Good Marketer's staff is professional, friendly, and accommodating, resulting in consistently positive experiences.
**Impressions of the Company**: They took the time to understand our team and mission, were proactive, goal-oriented, and remained flexible to help us achieve optimal results.
**Areas for Improvement**: None mentioned.
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**BACKGROUND**
Introduce your company and your position: I am the Venue Manager for Morden Hall, a reputable wedding venue that hosts around 80 weddings annually.
**OPPORTUNITY / CHALLENGE**
What services did you engage The Good Marketer for? We sought assistance with a social media advertising campaign to increase bookings after the pandemic's adverse effects.
**SOLUTION**
How did you choose this vendor? We conducted searches for social media marketing companies and selected The Good Marketer after a few calls and positive reviews.
**Project Steps**: Following an initial meeting, we determined the most effective platforms for advertising and chose Facebook and Instagram, planning to expand to Google Ads later. We focused on optimal images, taglines, and target audiences.
**Vendor Team Composition**: I worked with one account manager, facilitating a pleasant collaboration as Taran became familiar with our goals and the business needs.
**RESULTS & FEEDBACK**
Can you share outcomes demonstrating progress? We secured five new wedding bookings from leads generated by the targeted ad campaign, valued at £44,000.
**Workflow Effectiveness**: We held weekly or bi-weekly video calls based on my work schedule, which helped us understand the week's agenda and fine-tune our campaigns, increasing our budget as we approached an open day.
**Impressions of the Company**: I was impressed by their customer service skills; my account manager genuinely invested in our success, maintaining efficient communication and keeping me informed of the plan.
**Areas for Improvement**: I was entirely satisfied with the service provided by The Good Marketer and would recommend them for future engagements.
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**BACKGROUND**
Introduce your business and your role: I am the co-founder of an e-commerce brand specializing in houseplants and pots.
**OPPORTUNITY / CHALLENGE**
What services did you hire The Good Marketer for? We needed to scale our ads across Google and social media and automate our email marketing.
**SOLUTION**
How did you select this vendor? After extensive research on various agencies, we trusted Tom and his team because they understood our business model and shared our ambitions.
**Project Scope**: We aimed to scale our Google ad account and social media budget while integrating Klaviyo for automated email marketing, focusing on increasing ad expenditure and optimizing return on ad spend (ROAS).
**Vendor Team Composition**: We partnered directly with Tom and Kat, with additional support from other team members as needed.
**RESULTS & FEEDBACK**
Can you share measurable outcomes? Our revenue increased by 66%.
**Workflow Effectiveness**: We held bi-weekly meetings and maintained effective email communication, with responsive answers to additional inquiries.
**Impressions of the Company**: Their rapid understanding of our business model impressed us, allowing for the development of a suitable marketing strategy.
**Areas for Improvement**: Overall, we were extremely satisfied with their work.
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**BACKGROUND**
Introduce your business and your role: I am the Managing Director of BAF Motorsport in Wakefield, UK, where we custom-fabricate car parts.
**OPPORTUNITY / CHALLENGE**
What challenge did you seek to address with The Good Marketer? I needed an advertising alternative to organic methods and believed it would be more efficient to hire professionals familiar with the field.
**SOLUTION**
What was the scope of their involvement? The Good Marketer manages our social media marketing, including Facebook and Instagram ads, improving our sales and promotional strategies. David, our Senior Paid Social Account Manager, oversees all ad content and spending while advising on budget allocation.
**Vendor Team Composition**: Initially, I worked with Tom but now collaborate with David.
**How You Found Them**: I discovered The Good Marketer through a Google search and shifted from a previous agency after just three weeks due to a lack of connection.
**Investment**: We’ve invested less than $10,000.
**Status of Engagement**: Our partnership began in February 2021 and continues.
**RESULTS & FEEDBACK**
What evidence demonstrates the engagement's impact? We measure success through sales and ad performance, with The Good Marketer ensuring all details are correct and providing valuable business advice.
**Project Management**: Their communication is exceptional, with regular updates through various platforms, including Google Meet, text, and emails.
**Impressions of the Company**: Their customer service is remarkable, with quick responses and proactive communication.
**Advice for Potential Customers**: Contact them for insights, as they offer high-quality services that can drive profit without requiring extensive advertising efforts.
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**BACKGROUND**
Introduce your business and your position: I am the co-founder of a digital health startup.
**OPPORTUNITY / CHALLENGE**
What services did your company hire The Good Marketer for? We sought help to expand our audience through Facebook and Instagram Ads, along with assistance in material generation.
**SOLUTION**
What informed your decision to select this vendor? Impressive feedback from others and their demonstrated expertise in our industry.
**Scope of Work**: The team took time to understand our business and formulated a social media ad strategy based on identified target audiences and relevant keywords. They created ad content, optimizing campaigns to help us reach our goals.
**Vendor Team Composition**: We closely collaborated with our account manager, Hannah, and received input from Tom.
**RESULTS & FEEDBACK**
Can you share any measurable outcomes? We noticed over a 60% increase in app downloads, with many customers engaging with the created materials.
**Workflow Effectiveness**: We had regular meetings with our project manager and consistent email communication, including monthly reports on metrics and ad spend.
**Impressions of the Company**: Their dedication to understanding our business and creatively engaging our audience greatly impressed us. They provide comprehensive marketing services.
**Areas for Improvement**: Integration into Slack for communication could enhance our collaboration.
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**BACKGROUND**
Introduce your business and your position: I’m the director of an online business that sells home accessories, wall art prints, and frames.
**OPPORTUNITY / CHALLENGE**
What was your main challenge with The Good Marketer? We needed assistance with marketing, branding, and paid social media advertising.
**SOLUTION**
What tasks did they handle? The Good Marketer provided consultative services, managing SEO and all paid advertisements on Facebook, Instagram, and Google. They developed our website based on research about our company and competition.
**Vendor Team Composition**: My primary contact is Tom, with support from a web developer and Tess, who manages our email marketing.
**Selection Process**: I chose The Good Marketer based on compelling online research and how they presented themselves.
**Investment Amount**: Our total expenditure has exceeded £30,000 (approximately $40,000).
**Status of Engagement**: We started our collaborative relationship in June 2020, which is ongoing.
**RESULTS & FEEDBACK**
Can you share any evidence of the engagement's impact? We experienced substantial growth, with sustained sales momentum during the pandemic, climbing Google rankings through their SEO efforts to the first page for certain keywords.
**Project Management**: They have handled project management efficiently—I never had to chase them for updates, and we maintained regular communication through weekly calls and emails.
**Impressions of the Company**: Their genuine commitment to our growth was impressive; they consistently demonstrate a focus on achieving results rather than treating us as just another client.
**Areas for Improvement**: I have no recommendations for improvement; my experience working with them has been entirely positive.
**Advice for Potential Customers**: Trust the process. Delegating key aspects of your business can be daunting, but The Good Marketer possesses the expertise to guide you effectively.
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**BACKGROUND**
Introduce your business and your role: I am the director of The Camouflage Company, specializing in lifestyle storage products.
**OPPORTUNITY / CHALLENGE**
What challenge were you trying to address with The Good Marketer? We sought to increase web sales after negative experiences with various marketing companies. As we have limited capacity for marketing, we decided to hire The Good Marketer.
**SOLUTION**
What was the scope of their involvement? Tom provided comprehensive support with Facebook campaigns and assisted with Google Ads, but the Facebook advertising was particularly impactful.
**Vendor Team Composition**: I primarily worked with Tom, although I am aware of other team members.
**Selection Process**: I found The Good Marketer through online searching, appreciated their transparency, and scheduled a meeting.
**Investment Amount**: We spent under $10,000.
**Status of Engagement**: We began in 2019 but paused due to the pandemic, although we plan to resume collaboration when feasible.
**RESULTS & FEEDBACK**
What impact can you demonstrate from the engagement? In four to five months with The Good Marketer, our sales tripled, as confirmed by Google Analytics and sales tracking.
**Project Management**: We had monthly meetings and communication via WhatsApp, with well-organized deadlines and timely updates to ensure smooth operations.
**Impressions of the Company**: Tom’s transparency and involvement were incredibly helpful, fostering trust and effective collaboration.
**Areas for Improvement**: I have no suggestions, given his commitment to the project and the quality of his work.
**Advice for Potential Customers**: Engage with Tom; he’s dedicated to your success and efficient in meeting targets with a positive demeanor.
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**BACKGROUND**
Describe your company and your role: I am the Managing Director of a SaaS company providing services globally.
**OPPORTUNITY / CHALLENGE**
What specific goals did you hire The Good Marketer to achieve? To enhance our PPC campaigns and receive SEO advice.
**SOLUTION**
How did you discover The Good Marketer? I found them through online searches and referrals.
**Team Composition**: 2-5 employees were involved in the project.
**Scope of Work**: The Good Marketer provided assistance with AdWords, including campaign creation and content development, along with strategic growth advice.
**RESULTS & FEEDBACK**
What measurable outcomes did you see? We noted improved cost per acquisition metrics.
**Project Management**: They delivered tasks promptly and were responsive to our needs.
**Communication**: We primarily communicated through virtual meetings and emails.
**Unique Impressions**: Parham was particularly outstanding.
**Areas for Improvement**: No comments on this aspect.
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**BACKGROUND**
Describe your company and your role: I am the owner of an e-commerce brand selling wall-mounted plant pots.
**OPPORTUNITY / CHALLENGE**
What services did you utilize from The Good Marketer? We needed assistance in boosting our sales.
**SOLUTION**
How did you select this vendor? I identified them on Clutch and appreciated their focus on small businesses.
**Project Stages**: We opted for their intermediate package including Facebook and Google ads. The onboarding was smooth, personalized, and they managed the entire project with minimal effort on our part.
**Vendor Team Composition**: We collaborated with Tom, the founder, and Darryl, our account manager.
**RESULTS & FEEDBACK**
Can you share measurable outcomes? Our return on advertising spend increased from essentially 0 to over 2X, far surpassing our expectations.
**Workflow Effectiveness**: We had bi-monthly meetings to discuss insights and strategies for improving our returns.
**Impressions of the Company**: Their communication was excellent.
**Areas for Improvement**: Slightly better ad copy would have been beneficial, though it was still satisfactory.
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**BACKGROUND**
Describe your company and your role: We produce and sell Turkish marinades and sauces online.
**OPPORTUNITY / CHALLENGE**
What did you hire The Good Marketer for, and what were your goals? We aimed to increase brand awareness and boost sales through digital advertising.
**SOLUTION**
What informed your decision to hire this vendor? After exploring several digital marketing companies, we chose The Good Marketer based on positive reviews and productive discussions.
**Scope of Work**: We met to discuss our brand and objectives before establishing a strategy and sharing brand materials. We held regular meetings to evaluate advertising success.
**Vendor Team Composition**: Initially, we worked with Tom, followed by an account manager.
**RESULTS & FEEDBACK**
Can you provide measurable outcomes? Total orders rose by 57%, and overall sales increased by 50% compared to previous quarters.
**Workflow Effectiveness**: We scheduled online meetings every two weeks, supplemented with campaign email updates.
**Impressions of the Company**: They effectively guided us in setting up Google and Facebook accounts that we previously lacked.
**Areas for Improvement**: None noted.
Projects & Clients
Project Size & Rate
Minimum Project Size
$1,000+
Average Hourly Rate
$50 - $99/hr


