Football Tournament Website Revamp
The Brief COTIF, short for Comité Organisateur du Tournoi International de Football, is a sports organization based in Lille, France, which has been organizing the U17 Football Tournament since 1997. Currently in its 25th year, the tournament has featured renowned teams like Real Madrid, SL Benfica, and Atlético Madrid. Glush has been tasked with redesigning the tournament's website to make it more modern and user-friendly, aiming to enhance brand visibility and sustain interest from top football clubs.
The Process We created a Custom WordPress site that includes Custom Post Types for each Team and Match, as well as Custom Content Types that link all players across teams using One-to-Many relationships. This setup enabled us to create dedicated pages for each team, allowing fans to learn about their players and staff, match schedules, and the team's academy alumni. Additionally, we developed a fixtures page featuring various filters for users to easily find their preferred match by team, date, stadium, or tournament stage. Other informative pages, such as Rules, Hospitality, and Our History, were also added to centralize important information. After completing the website in one language with engaging features, optimal speed, and responsiveness, we translated all pages to make the site accessible in English, French, Spanish, and Portuguese.
The Results The tournament has experienced an increase in interest from teams worldwide eager to participate in future editions, and COTIF has notably boosted its sponsorship and sales revenue thanks to the website's growing popularity.