Gila Primak

I assist teams in improving unclear or inconsistent language. My expertise includes editing, rewriting, UX copy, brand voice development, naming, and producing long-form editorial content. As a senior writer and editor, I have experience in branding, editorial work, institutional contexts (such as nonprofits and museums), product fields (including IT, Fintech, Pharma, and Medical), and retail. I enhance language where clarity is crucial, fine-tuning text, crafting a usable voice, naming products or initiatives, and shaping longer pieces of writing. My services encompass: - Editing and rewriting - Brand and product naming - Establishing brand voice guidelines - Creating website and UX copy - Long-form editorial, institutional, and educational writing - Translation and refinement of English text (from French, Italian, Spanish, Hebrew, Russian to English) My approach is thoughtful, precise, and collaborative, with a focus on clarity, tone, and structure, ensuring that the writing is effective once completed. If you have text that isn't quite working, I can help you improve it.