Digital Signage with Face Recognition
**Overview:** METAFORMAT is a German startup focused on providing tailored digital outdoor advertising solutions. Their innovative product, Metaposter, is a Software as a Service (SaaS) platform that allows brands, agencies, and media owners to create smart digital out-of-home campaigns equipped with facial and movement tracking algorithms. This technology captures data on ad viewers, including gender, age, and viewing duration, and enables real-time reporting. The complexity of this project presents significant challenges for our team, stemming from various factors.
**Project Challenge:** In 2017, METAFORMAT was a young and relatively inexperienced startup seeking to break into a competitive digital out-of-home (DOOH) market dominated by established tech giants. Mr. Kornel, the former CEO of METAFORMAT, recognized that in order to stand out, the company needed to focus on software development since building hardware that could compete with existing high-quality offerings was not feasible. This led to the conception of an advertising screen capable of gathering viewer data, which was then brought to our team for further development.