GEL Studios

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Overview

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2013

Year Founded

ABOUT GEL STUDIOS

B2B focused digital marketing and creative agency

We focus on thoroughly understanding our clients' needs and developing a work plan that is realistic, sustainable, and profitable, ensuring a clear return on investment. With expertise in various aspects of digital marketing, including SEO, paid advertising, social media marketing, email marketing, and more, we excel at delivering solutions that show measurable advancement toward established objectives. We take pride in our problem-solving approach, which fundamentally revolves around attentive listening.

Tech Stack

WordPressOther frameworks and CMS

Languages Spoken

English

HIGHLIGHTS

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2013

Year Founded

Services

Focus

Industries

Clients

Services Provided

15% Search Engine Optimization (SEO)

10% Email Marketing & Automation

13% Social Media Marketing

12% Pay Per Click

50% Graphic Design

About the Team

OUR STORY

GEL Studios is driven by a dynamic team united by creativity and strategic expertise. Founded by Graeme Leighfield, whose passion for innovation energizes the company, the studio thrives under the creative leadership of Carly Smith, who blends artistic vision with strategic insight. Operational efficiency and sustainable client growth are championed by Stacey Wilson, while David Golding fosters both personal and client development. The team includes specialists in digital marketing, paid media, SEO, and creative design such as Lewis Moran, Vikki Trilsbach, Beth Wakefield, and Elisha Elliott, all contributing their unique talents. Together with dedicated account management, website development, and marketing professionals, GEL Studios excels in delivering innovative, well-rounded solutions with a collaborative and client-centered approach.

Portfolio

Website design for WRc Group

WRc Group

WRc Group operates within the water, waste, and environment sector and previously had four distinct websites that required merging and transitioning to a new domain. We collaborated with them on their digital transformation initiative, ensuring that the newly developed website presented the combined content in a user-friendly format. This consolidation necessitated the creation of an enhanced "Services" section, as the list of services had become quite extensive. Our goal was to facilitate quick and easy user access to the necessary services, while also emphasizing WRc's commitment to environmental issues and the UN's Sustainable Development Goals. During the planning stage, we first prioritized the messaging before determining what users should see and do, which allowed us to outline the user journey and develop the sitemap. Subsequently, we created wireframes to visualize the content hierarchy and interface, particularly in the Services section. For the design, we incorporated the brand's dark and light color palette to create contrasting areas throughout the site. In certain sections, we added elements inspired by the logo's curved shape and included subtle transitions to enhance user engagement. These transitions provide depth to each page, improving the overall user experience. Additionally, we provided guidance on the technical aspects of the migration, meticulously planning and executing a comprehensive redirect strategy for the successful transition from old domains to the new one. Merging the four websites also involved significant content creation, with our marketing team working closely with WRc on this process. We developed multiple engaging content sections for the new website, ensuring the content effectively supported the user journey and messaging while educating users and conveying the intended narrative.

Website Design for Decent Group

Decent Group

Decent Group, a company specializing in software, previously operated several websites and sub-brands for each of their key services. As part of a recent rebranding initiative, they merged these into a single prominent brand with a new logo and branding guidelines. Our task was to combine all the existing websites into one, effectively showcasing Decent's diverse expertise and aligning with their new brand identity. Additionally, a separate Careers website was needed (more details on this below), and achieving good Google rankings was also a priority. This led to extensive research, planning, and wireframing for the project. We developed a customized Google Looker Studio report (formerly Google Data Studio) that compiled a range of data for real-time reporting (more details below). We began with keyword research for SEO to integrate popular terms into our content and sitemap strategy. Next, we analyzed the job roles of the target audience to plan a user journey through the content they would find most appealing. This informed our initial layout for each page, allowing us to proceed with wireframing the interface. This step was crucial given the significant changes to the sitemap and content; it was essential to visualize the structure to ensure a smooth user experience. The new website design marked a substantial shift, transitioning from blue to pink, which made the design process enjoyable. A subtle gradient from dark to light pink was introduced in certain sections, adding an extra touch of style to the overall appearance.

Website design and SEO for Garden Affairs

Garden Affairs

Garden Affairs specializes in crafting premium garden spaces, including garden offices, log cabins, and summerhouses. Their former website effectively highlighted an extensive array of products and services, achieving good visibility in Google searches. However, the organization and presentation of the products were confusing, and the overall appearance had become outdated and unappealing. They required a custom website redesign to help customers navigate their offerings more effortlessly.

9 more projects