MAP Medical: eCommerce SEO for Medical Supplies
Challenge MAP Medical (Mercury Allegiant Partners) is a B2B wholesaler of medical supplies that is launching a new e-commerce platform using Odoo, featuring a catalog of over 300,000 SKUs. Geeks360 joined the project in January 2025 while the website was still under development. The main challenge was to optimize a vast product catalog at scale, starting from scratch in terms of organic visibility and collaborating with a third-party development team for technical implementation.
Our Approach: Geeks360 implemented a continuous SEO strategy, optimizing more than 10,000 SKUs each month. This strategy includes enhancing brand pages for over 50 brands (such as Baxter, B. Braun, BD, Ethicon, and ICU Medical), refining category page content and structure, coordinating technical SEO efforts with the development team, implementing schema markup and local SEO, managing Google My Business (GMB), writing blog posts to establish category-level authority, building internal links, acquiring backlinks, and improving AI search visibility on platforms like ChatGPT, Perplexity, and Google AI. Additionally, Geeks360 is responsible for cleaning up catalog data, including normalizing manufacturer names, identifying duplicate SKUs, and analyzing discontinued products.
Results: By the end of 2025, there were 30,083 organic sessions. As of April 2026, the site was achieving 8,822 organic sessions per month, representing a 130-fold increase in organic traffic over 15 months. The site received 363,000 impressions on Google monthly, resulting in 4,968 organic clicks and tracking 189 organic conversions in 2025.