Making Infinite Energy the Highest Rated Energy Company in the Country
We enhanced Infinite Energy's brand visibility and improved its public image, resulting in it becoming the top-rated energy company nationwide, boasting a 4.9 rating on Google reviews with over 1,000 reviews.
**The Details**
Infinite Energy provides natural gas services in Florida, Georgia, New Jersey, and Ohio, as well as electricity services in Texas.
**Our Approach**
As a comprehensive digital marketing agency, we guided and executed SEM and organic search initiatives.
- **Search Engine Marketing:** Oversaw an annual budget exceeding $300k while achieving a 35% reduction in acquisition costs through Google Ads.
- **SEO:** Improved landing pages to rank in the top three for key search terms like Georgia Natural Gas Rates.
- **Social Media:** Conducted brand awareness campaigns to boost ad recall and managed brand messaging on corporate responsibility and cultural issues.
- **Email Marketing:** Implemented automated emails for account-related notifications, enhancing customer satisfaction through onboarding series.
- **Content Marketing:** Created energy-related content such as savings tips and DIY projects, attracting more visitors searching for these topics.
- **UX Design:** Developed and designed landing pages for the Infinite Energy website, including the customer portal and enrollment application.
**Results**
We lowered acquisition costs, enhanced organic conversions, and elevated the company to the top three search results for multiple keywords, while also enhancing Infinite Energy’s reputation in the region. Our data-driven strategies not only improved the company’s financial performance but also increased brand awareness and improved public perception, making it the highest-rated energy provider in the U.S. with a Google rating of 4.9 from over 1,000 reviews.
**Key Metrics**
- 150% increase in customer base
- 35% decrease in cost per acquisition via Google Ads