Ranking a Local Business
Jack approached us with an urgent requirement to broaden his lead generation methods. Although he had created a website by himself, it contained under 1,000 words spread across just 2 pages, and, crucially, it lacked any call-to-action (CTA) necessary to achieve his desired goals. Following the completion of the project, he provided this testimonial: "To whom it may concern, Mark excels in his field. As a small business owner/operator, I recently sought Mark Gaynor’s assistance in developing my website. His advice and support were consistently on point. He was always willing to address my questions with both patience and a positive attitude. During our initial meeting, his expertise shone through as he effectively guided the discussion, helping me understand how my services could be best represented online. Thanks to his help, my visibility has significantly increased, particularly regarding clients being able to locate me directly. His work has been crucial for my business growth, and collaborating with Mark was a wonderful experience. Beyond web development, his extensive business knowledge has proven to be an invaluable resource. I highly recommend Mark to anyone considering his services. Sincerely, Jack Su, Owner/Operator/Clinician." By collaborating closely with Jack at the project’s outset, we pinpointed his target client, their backgrounds, their motivations for seeking treatment, and how his skills benefited them. We then completely revamped the website, concentrating on three key areas, which allowed us to craft and optimize content for better performance. Within three weeks of launching the new site, three of Jack's top keywords were already ranking on the first page in a competitive search area in Sydney, Australia, relevant to his services. Jack now experiences organic leads flowing from his website, with additional keywords climbing in the rankings.