FUSE
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Overview
2 - 9
Employees
1996
Year Founded
ABOUT FUSE
INDUSTRIAL DESIGN + PRODUCT DEVELOPMENT
Toren Orzeck, the principal and co-founder, studied Industrial Design at California State University, Long Beach. During his studies, he interned at Chuck Pelly’s Designworks and secured a second internship at GE PLASTICS in his final year. Following this, he joined GE PLASTICS' Advanced Design and Development Group. Three years later, he was recruited by Nike to work in their Advanced Product Engineering Group. After contributing to the development of three production shoes, obtaining several patents, and spending four and a half years with the company, Tory decided to leave Nike.
LANGUAGES SPOKEN
English
HIGHLIGHTS
2 - 9
Employees
1996
Year Founded
Services
Focus
Industries
Clients
Services Provided
100% Product Design
About the Team
OUR STORY
Founded in 1996 by CSU Long Beach Industrial Design alumni Toren Orzeck and Mark Schoening, FUSE emerged from Toren's extensive design experience, including roles at GE Plastics and Nike. The firm specializes in both reactive projects—addressing client design challenges, often involving physical housings and human interfaces—and proactive work, where they identify and solve problems through innovative design. FUSE follows a rigorous methodology that supports eclectic and rapid adaptation to diverse product categories, valuing fresh perspectives. Their Phase 1 research encourages expansive ideation to explore creative solutions. Proactive efforts often stem from user experience critiques, aiming for compelling, memorable ideas. Operating small and nimble, FUSE staffs flexibly and embraces collaboration, inviting those with ideas or needs to engage their expertise.
