A stylish Shopify re-platform for an eyewear brand
Garrett Leight Eyewear Company
The renowned California eyewear brand Garrett Leight enlisted our expertise to translate the essence of their stores into their online presence. To achieve this, we developed a website that embodies the personal connection and distinctive character of their brand, highlights their craftsmanship and quality products, and ensures a superior online shopping experience.
With a modern and vibrant design that emphasizes their products, we enhanced the shopping journey for Garrett Leight’s customers. The new site features streamlined navigation that reduces the number of clicks needed, employing sleek sliding tray navigation with comprehensive filtering for quick and easy frame selection, particularly on mobile devices. We also focused on maximizing the impact of product detail pages by prominently displaying large product images, allowing users to appreciate the product fully and access essential information prior to purchasing. These pages are designed for easy scrolling, feature a fixed component at the bottom, and maintain a simple yet strong overall design, always directing the focus back to the products.
To create an online retail environment that mirrors the in-store experience, we designed everything from Garrett Leight’s homepage to the product detail pages with the goal of reflecting their customized in-store vibe and differentiating them from online competitors. Using Shopify Plus and adhering to best practices for checkout, product presentation, and plugin usage, we focused on a straightforward, high-quality e-commerce design that unified the brand and showcased its offerings. As a global entity, they also needed to cater to international customers, which is effectively managed by their dedicated European website that utilizes specific integrations and follows the region's fulfillment procedures.