Fully Funded was established by Jen, inspired by her own experiences planning self-funded maternity leaves as a self-employed parent. Recognizing that effective parental leave planning fundamentally requires sound financial planning, Jen aimed to support freelancers, solopreneurs, and others working beyond traditional 9-5 roles who often lack tailored financial guidance. Fully Funded offers accessible, non-judgmental financial education and counseling, emphasizing that personal finance is deeply tied to individual emotions and histories. The company promotes sharing resources—whether money, time, or care—as the foundation of financial freedom, encouraging meaningful reciprocal relationships regardless of financial status. Drawing on Jen's background as a doula and entrepreneur, Fully Funded creates a unique, supportive environment to build financial clarity and independence.